📺 Stream EntrepreneurTV for Free 📺

Women Empowerment and Entrepreneurship; A Look at the Cracks that Still Exist Leading a protected life, women often refrain from risk undertaking which is an essential requisite of an enterprise.

By Geetika Dayal

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Pixabay

If I were to ask you to close your eyes and imagine an average entrepreneur, I think it's fair to believe a clear majority of us would imagine a man in a suit, probably holding a briefcase or at the end of this large boardroom table. If I were to ask you to name a couple of success stories from the Indian startup ecosystem, at random, it's fair to believe the first few names will consist of Sachin Bansal & Binny Bansal, Vijay Shekhar Sharma, Kunal Behl and if I took the game international - Steve Jobs, Jeff Bezos and Mark Zuckerberg will take the cake.

It's not like women success stories do not exist, the matter of fact remains that they are considerably fewer in numbers compared to their male counterparts. Being at a position where I am privileged to meet diverse entrepreneurs from various sectors on a regular basis, there a few facts and perspectives that draw my attention regularly.

The Society we live in

We are a product of patriarchal society, which leads to several by-products that impact the lives of women directly and indirectly. In India, a woman's primary duty is to look after her children and other members of her family. Her primary duty often leaves her with little or no energy to devote for anything else let alone business.

Risk Aversion

Leading a protected life, women often refrain from risk undertaking which is an essential requisite of an enterprise.

Problems of Finance

Liquidity or financial support is the "life-blood' of any enterprise be it big or small. Banks often consider women less credit-worthy owing to lack of collaterals/ property to the disposal for obtaining funds from external sources.

Lack of Mobility

While the situation has considerably improved, women are still uncomfortable travelling alone or moving to a new city keeping in mind their own security.

Confidence

We may as well blame all of the above-mentioned factors for this, yet it is an undeniable fact that women often suffer from an acute case of self-doubt.

It happens much often that a slight margin of innovation separates the winners from the losers in the startup world. Including both genders equally might just be the edge you require to bring in diverse perspectives in the boardroom. Women fail to reach their full potential, not necessarily because they lack the skills but due credit also goes to the limited number of women-specific schemes that do not encourage innovative entrepreneurialism.

The existing ones are mostly geared towards women who enter entrepreneurship for survival, to generate an income and not for expansion. Today, establishments owned by females, provide employment to 13.45 million people in India – an influential statistic that urges support for women entrepreneurship.

As the entrepreneurship sector contributes significantly to driving job creation, in an era where unemployment has reached unprecedented levels in our country; It is only imperative, that we ensure all parts of our society are given their due chance to participate in this economically valuable pursuit.With the conversations and numbers around women participation in the Indian economy grow, we look ahead at encouraging parity where women enjoy the same support as men do to pursue their calling.

Geetika Dayal

Executive Director, TiE Delhi-NCR

Geetika Dayal started her journey in the entrepreneurship sector in India in the 1990’s when entrepreneurship and startups were novel terms in the industry. After successfully making her mark in the industry with her entrepreneurship stint, Geetika was roped in at TiE in 2001 -the initial years of the its inception in India. In the last fifteen years, she has played a key role in driving a deep impact on the Indian entrepreneurial ecosystem. She actively energizes activities for startups and entrepreneurs, alike to bridge the gap between them and policy makers, academicians, corporates and investors through TiE Delhi-NCR’s 100+ programs that span across the year.

 

Marketing

How to Actually Get Returns in Your Marketing Efforts

The field of newsletter marketing offers a highly cost-efficient channel for achieving high ROI in promotional campaigns, thanks to new AI-powered tools that identify target audiences and track their engagement with ads, enabling the ability to optimize spend.

Franchise

These 5 Bad Habits Are Hurting Your Business — Here's How to Break Them

When you develop these negative habits, it can severely impact work performance and, because the behavior has become so routine, you may not even realize the harm you're causing. Here's how to tackle these 5 bad business habits head-on.

Business News

James Clear Explains Why the 'Two Minute Rule' Is the Key to Long-Term Habit Building

The hardest step is usually the first one, he says. So make it short.

Growing a Business

Hiring an Agency of Some Kind Is Inevitable as You Grow — These Are My Insider Recommendations For a Successful Agency Relationship.

For many entrepreneurs, hiring an agency — whether it's a PR agency, a branding agency or a sales training agency — is new ground. I've been in your shoes and I've worked on both sides; these are my suggestions to find the right agency partnership.

Side Hustle

3 Secrets to Starting a Small Business Side Hustle That Gives Your Day Job a Run for Its Money, According to People Who Did Just That — and Made Millions

Almost anyone can start a side hustle — but only those ready to level up can use it to out-earn their 9-5s.

Business News

These 'Expressive Avatar' Deepfakes From a Billion-Dollar AI Startup Look Scary Real — Here's Who's Already Using the Technology

Is that a real person or an AI clone? New technology makes it nearly impossible to tell.