Agritech Startup Humus Gets Funding From Venture Catalysts, 9Unicorns And We Founder's Circle The startup aims to provide an end-to-end solution to simplify the complex logistics processes in the Indian agricultural sector by eliminating the middleman and connecting farmers to retailers

By Prabhjeet Bhatla

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.


Venture Catalysts, 9Unicorns Accelerator Fund and We Founder's Circle (WFC) have recently led an undisclosed investment in Humus, an agritech startup solving the complex supply chain issues in the Indian agricultural sector.

Founded in 2019 by Manjunatha T.N. and Shilpa Gopalaiah, the platform aims to disrupt the Indian agriculture supply chain industry by addressing the pain points involving logistics of fresh produce through technology.

"On behalf of Humus, we welcome the team at Venture Catalysts and We Founder's Circle to join us in our journey to disrupt the agri-fresh supply chain in India with our ground-breaking offerings, business model, and business ideas. Our concept has already been recognized by market leaders and our scalable business model is setting the trend for industry standards. Our team members come with deep domain knowledge and out of the box thinking and are committed to providing solutions for any size of scaling. With Venture Catalysts joining us we are excited to work with a team of like-minded and determined individuals, all sharing a vision for success. We are confident that our collaboration would significantly boost our offerings to become an industry sensation. We are also very happy to announce that we launched India's first organized veg and fruit Hub, on 19 November in Bengaluru, a disruption moment that will provide the direct benefit of mandi price and farm-fresh quality to the end consumer at their doorstep," said a statement released by the startup.

Due to slow technological advancements in the Indian agricultural sector, farmers continue to face risks related to irregular payments, uneven demand, and inept distribution. These circumstances are being exploited by the middleman who, through unfair practices like hoarding and controlling the prices both at the procurement and at the final sale to the customers. This leads to the customers paying increased prices for low-quality produce sold in unhygienic conditions.

The company obtained hands-on experience and understanding of the logistics challenges prevalent in the sector by visiting mandis, markets, transport agencies, collection, and sorting centers to farmers and middlemen. This led to the creation of a working model aimed at reliable, cost-effective, and sensible logistics by eliminating the middleman in the overall logistics process.

"Humus aims to provide a full-stack supply chain solution by connecting the stages of production, procurement, processing, and marketing of fresh produce. This will not only maintain a consistent and fair market price for both the farmers and the consumers but will also minimize everyday wastage of quality produce. The start-up's vision to promote sustainable agricultural practices for better produce addresses some of the most pressing need-gaps in the agricultural sector. We sincerely hope that funds help the founding team in creating a brighter and more successful future for their company," remarked Dr. Apoorv Ranjan Sharma, co-founder, and president, Venture Catalysts and 9Unicorns.

The fresh produce is directly sourced from the farmers to the retailers in a convenient and timely manner from where the customers can buy it directly. By focusing on crop input for good yield and accurate procurement of the end product to the retailers, the startup aims to accomplish a two-fold vision – better prices, consistent demand, and reliable ways of selling products for the farmers and fresh top-quality produce at a fair market price for the customers.

Its Soil-to-Home model 2.0, they are focusing on fundamentals to accomplish our vision of safeguarding the interests of key stakeholders and establish wholesale and retail outlets for fresh farm produce in tier II and tier III cities

"Agriculture is a big segment which is all set for disruption in India. But to make an impact, it needs matured founders like Manjunath who is a perfect blend of farming background, is a technology expert and engineering teacher turned successful entrepreneur. I had personally been a big fan of Manjunath and Shilpa from their last successful venture Royal Brothers & we have always been sharing ecosystem updates with each other. I am sure with their committed vision & strong execution strength, they will create Humus as one of the biggest impact companies in the agriculture domain," added Neeraj Tyagi, co-founder, and chief executive officer, We Founder's Circle.

Furthermore, the startup plans to adopt more sustainable practices like shifting from chemical to natural and organic farming which is currently overpriced and exploited. By removing the misconception that organic farming produces lesser yields and is more expensive, the start-up envisions removing the price difference between regular and organic produce. In doing so, it aims to provide consumers with easy access to healthier produce at fair prices. With its new upcoming vegetables and fruits supermarket, the start-up is an inch closer to redefining the shopping experience of end-consumers.

Prabhjeet Bhatla

Former Staff

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Related Topics

Data & Recovery

Get 2TB of Cloud Storage with PhotoSphere for Just $280 for a Limited Time

Easily store and access photos, videos, and other files spread across your work devices.

Business Solutions

Stay Organized with This Task Management Tool, on Sale for $30

A Study Planr Pro subscription is just $30 for life.

Business News

Here Are 3 Strategies Startup Founders Can Use to Approach High-Impact Disputes

The $7 billion "buy now, pay later" startup Klarna recently faced a public board spat. Here are three strategies to approach conflict within a business.

Thought Leaders

These Age-Old Monk Practices Can Help You Lead a More Focused, Productive and Creative Life

Buddhist and Benedictine monks have some ancient habits that every hard-working entrepreneur should know.

Growing a Business

How to Bridge the Gap Between Aspirations and Reality in Business

Bringing a vision to life requires a good dose of self-honesty and a multi-year plan for incremental progress.