Join our Waitlist for Expert Advice!

D2C Brand Almo Raises Seed Round The startup aims to cater to the urban evolved Indian men who do not look at their essential wear as merely a functional necessity but also demand comfort, function and sustainability at the same time

By Prabhjeet Bhatla

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Unsplash

Direct-to-consumer (D2C) men's essential wear brand Almo announced to have closed its Seed round of funding led by Angelist India and a group of industry angels including Arjun Vaidya, Piyush Shah, Murali Krishnan, Nitin Gupta, Rohit Chanana, Umang Kumar, Darshan Deora, and Pranay Jain, amongst others.

The Gurugram-based startup Almo, launched in June 2020, aims to cater to the urban evolved Indian men who do not look at their essential wear as merely a functional necessity but also demand comfort, function, and sustainability at the same time.

"Almo's vision is to evolve into a one-stop destination for premium men's essential needs for the evolved Indian men, to meet their aspirations of upgrading to international trends, styles, and quality. We believe it is a shifting dynamic for an emerging brand like ours to tap into via a digital-first approach which works well for today's millennial consumers, with our focus on our D2C channel which currently drives the majority of our business," said Abhishek Shah, co-founder, and chief executive officer, Almo.

The design philosophy is inspired by the Italian minimalist style ethos and the men's innerwear product ranges are crafted holistically to provide a superior experience in sustainable fabrics like TENCEL™ Micro Modal & GOTS (The Global Organic Textile Standard) certified Organic Cotton.

Investors see a unique value proposition in Almo as a blend of in-house manufacturing capabilities and extensive digital marketing experience of the core team behind this venture. "Being a D2C entrepreneur myself I was excited by the laser-sharp branding and the high-quality products. The founders bring in-depth knowledge on product manufacturing combined with a strong digital distribution DNA so I am very excited by the opportunity at hand," added investor Arjun Vaidya.

Apart from being available at AlmoMan.co, the Almo range is also available on all major marketplaces including Amazon, Myntra, Ajio, TataCliq, etc with a pan India delivery footprint.

Prabhjeet Bhatla

Former Staff

Leadership

Could We Have The First Native American Woman Governor? DEI Expert Weighs In On What Allyship Should Look Like If History Is Made.

We can all learn more about what it means to be a better ally for those who are the "firsts" in their space. Here are three strategies around allyship this DEI expert recommends to her diversity, equity and inclusion (DEI) consultancy clients.

Growing a Business

How to Effectively Manage Intangible Assets for Long-Term Business Success

Intangible assets, unlike physical ones, may evolve to a point where the business objective no longer has the capacity to utilize them effectively. This evolution triggers the need for transformation, potentially turning an intangible asset into a product for sale.

Money & Finance

Customers Have a Favorite Payment Method — But 30% of Businesses Don't Accept It. Are You Driving Business Away?

This article examines the surprising gap between what consumers want in payment options and what small businesses currently offer. It also provides strategies for small business owners looking to adapt to these preferences and enhance customer loyalty.

Growing a Business

How to Reclaim Your Time and Start Focusing on Your Business's Big Picture

You can always get more money, but you can never get more time.

Business News

'Additional Human Touch': Starbucks Has a Turnaround Plan That Includes Buying 200,000 Sharpies. Here's Why.

Faced with declining sales, Starbucks has a comeback plan that involves several changes to stores and menus. Here's a look at the changes coming to your store.