Get All Access for $5/mo

Marketing Platform Wondrlab Raises $7 Mn Led By Pi Ventures, Tanas Capital And Others The startup will utilize its newly acquired funds towards driving inorganic growth, with a sharp focus on tech, digital, programmatic advertising, and the building of world-class martech platforms

By Prabhjeet Bhatla

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Wondrlab

Platform-first martech startup, Wondrlab, on Wednesday announced that it raised $7 million in funding in the round led by Pi Ventures LLP, Tanas Capital, Prodapt Holdings, and several independent investors including Priyamvada Balaji of Lucas Indian Service and Gopal Srinivasan of TVS Capital.

The startup will utilize its newly acquired funds towards driving inorganic growth, with a sharp focus on tech, digital, programmatic advertising, and the building of world-class martech platforms.

"We thank our investors for their faith and belief in us as a team. We have always believed in challenging the status quo. We truly believe that our differentiated strategy of being platform-first is a great value proposition for our clients. We will continue to invest in building deep capabilities across digital business transformation, content, data, and marketing tech platforms. The next six months will be key to building on our incredible momentum," said Saurabh Varma, founder, and chief executive officer, Wondrlab.

Wondrlab's ambition is to be India's first communication network with leading platform-first, and martech and platform-building capabilities. Currently, Wondrlab is one of the fasting growing startups in the country with an employee strength of 110 people and over 35 clients, the platform claims.

"We are excited about the vision of the team led by Saurabh Varma to create India's first network. Their strategy of being platform first differentiates them. It is refreshing to see a world-class team coming together on the back of a shared ambition," shared Narayanan Venkitraman, Narotam Sekhsaria Family Office (NSFO).

"The proposition is truly unique. We are excited about being a part of this journey. Wondrlab's focus on digital communication and DBT; always being platform-first and building world-class martech products will create incredible value for clients and eventually investors," added Amit Sharma, Tanas Capital, Singapore.

Malabar Capital Advisors were the bankers for the fundraise.

Prabhjeet Bhatla

Former Staff

Growth Strategies

Learn business by doing business across the Globe: The next revolution in Entrepreneurship

As the startup ecosystem sees an influx of new entrepreneurs, the question arises: Is our current business education sufficiently equipping students for the entrepreneurial challenges they will face?

Leadership

15 Traits That Set Influential People Apart

Influential leaders spark change for the better.

Business News

Elon Musk Isn't Suing ChatGPT-Maker OpenAI Anymore

His decision comes one day after criticizing OpenAI's new partnership with Apple.

Science & Technology

The Deepfake Threat is Real. Here Are 3 Ways to Protect Your Business

The rising use of deepfakes is a growing threat to businesses and society as technology advances. Here are three tips for companies to combat this threat.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business Solutions

How to Build Trust and Transparency With Your Customers While Taking Their Data

In this article, we'll explore why businesses must prioritize customer data security and privacy when embracing innovation and provide guidance on navigating the complex landscape to mitigate inherent risks.