Get All Access for $5/mo

Rupifi Raises $4.1 Mn In Pre-Series A Round Led By Quona Capital The funding will be used to expand the company's product offerings, partnerships and to scale its team

By Prabhjeet Bhatla

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.


Buy now, pay flexibly (BNPF) embedded finance platform Rupifi for micro, small and medium enterprises (MSMEs) on Friday announced to have raised $4.1 million in a pre-Series A round led by Quona Capital, with participation from Ankur Capital and Flipkart co-founder Binny Bansal.
"We've all become used to the Buy Now, Pay Laters (BNPLs) of the world like Klarna and Affirm," said Anubhav Jain, co-founder, and chief executive officer, Rupifi. "But MSMEs don't need lengthy installment plans, they need access to small loans/credit lines they can pay back at variable time periods, based on their resale of the items they buy. For many, this may be as quick as "buy now, pay next week' or "buy now, pay next day'—but when they don't have access to credit for even the shortest of terms, those MSMEs fail to grow. Rupifi provides an agile platform that solves this dilemma for the entire ecosystem, from B2B anchors to lenders. Digital B2B transactions are growing at an unprecedented pace and we are here to provide the much-needed pillar of support in the form of flexible credit."

The funding will be used to expand the platform's product offerings, partnerships and to scale its team.

"There is significant policy and digital infrastructure push towards enabling transaction-linked digital credit solutions with the Open Credit Enablement Network and Account Aggregator regimes," shared Ganesh Rengaswamy, co-founder and managing partner, Quona Capital, which led the round. "Rupifi's solution rides on several digital rails including OCEN, B2B commerce, and card issuance to lower risk while serving high-frequency, low-ticket-size transactions that enable MSMEs to expand and grow. The innovation of Buy Now, Pay Flexibly has long been needed in this market, and we are excited to back the Rupifi team as they reimagine MSME commerce in India."

Launched in 2020 by co-founders Anubhav Jain, Ankit Singh, and Jawaid Iqbal, the company addresses India's critical credit gap of over $330 billion, which has historically been driven by the inability of traditional lenders to navigate and integrate digital lending structures needed to reach small ticket customers and MSMEs.

"We see Rupifi's solutions, which blend a nuanced understanding of MSMEs' credit needs with tech-driven customer engagement and leverage of data from partner platforms, opening up a large market segment – aligning with our thesis on the vast opportunity in the next billion users," shared Krishnan Neelakantan, managing partner, Ankur Capital. "The Rupifi team brings in complementary skills around credit, technology, and scaling to build a valuable business."

Prabhjeet Bhatla

Former Staff


The Key to Real Innovation Is Cross-Pollination — Here Are 10 Ways to Implement It in Your Business

Transform your business with this unique approach to sparking innovation.

Growth Strategies

AMD Confident About Increasing Market Share In India

The semiconductor company is positive about the business environment in India on the back of growing investments in data centers and AI, Cloud repatriation, as well as technology refresh taking place across companies on both server side and client devices

Starting a Business

Spend Less Time Worrying About Your Company's Runway — And More Time Rethinking Your Strategy. Here's How.

Perceived short runways leave founders in angst. It does not have to be this way; the best way to extend the runway is the right strategy.

Business News

Wells Fargo Reportedly Fired More Than a Dozen Employees for Faking Keyboard Activity

The bank told Bloomberg that it "does not tolerate unethical behavior."


Tech Overload Will Destroy Your Customer Relationships. Are You Guilty of Using Too Much Tech?

Technology's value in our world is undeniable. However, there can be a point where it is ineffective and possibly counterproductive. See where it can negatively impact your product, brand, and business.

News and Trends

Work With AI: LinkedIn Debuts Suite of New AI Experiences

In a blog post, LinkedIn chief product officer Tomer Cohen shared how the company observed a remarkable trend of a 5x increase year-over-year in the number of learners engaging with Al courses and content on the platform