Get All Access for $5/mo

This Investor Wants to Invest in 100 Startups Every Year Sanjay Mehta, the principal investor of Mehta Ventures family office and 100X.VC fund has built an impressive portfolio of over 130 startups consisting of some star exits

By Shipra Singh

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Sanjay Mehta

Principal Investor of Mehta Ventures family office, Sanjay Mehta, is famous in the investors' circle as a serial startup investor, and rightly so. "I meet an average 15 aspiring entrepreneurs every month," he says. This practice has resulted in over 130 startup investments in the last eight years—through the family office and direct investments.

US-based Mehta Ventures has made 23 investments in Indian startups in the last two years alone. The family office's portfolio includes an interesting mix of startups across sectors—the popular cloud kitchen startup Box8, home-grown QSR brand Wow Momo, logistics management software provider LogiNext, blockchain solutions unicorn and the latest addition is Piggyride, which provides safety cabs for kids.

"I'm always on a lookout for unique products with unfair advantage of intellectual property and have a large market opportunity. The idea is to pick a market validated business model that customer is willing to use," says Mehta. Going forward, Mehta is betting on sectors of B2B software services, fintech and media and entertainment.

Focus on Angel Investments; Exit Strategy Important

Mehta is focused on investing in startups with small bets rather than pick a selected few winners by investing large amounts. The reason being that early stage funding lets him patiently stay invested for the long-term. "I don't lose patience and expect high yields within three year of investing. I have long-term horizon," says Mehta.

But at the same time, as an early stage investor he constantly focuses on building his portfolio towards exits and has worked out the math for it: 1X returns typically to be expected with acquihire exits within 2 to 3 years, 10X returns is expected with corporate acquisition exit after 4 to 5 years, 30X return can be expected with VC, PE exit that can take 8 years or more and finally, a unicorn with a block buster IPO exit will take at least 10-15 years from the date of investment.

"While an investor's duty is to support his startups at every point, yet one should also be keen on creating exit opportunities, as startup is an illiquid asset class," he stresses.

Because of the risky nature of startup investments, Mehta Ventures has allocated only 8-9 per cent of their total portfolio in startups, but look to increase it over 10 per cent in the future as their investments so far have yielded rewarding returns. The average ticket size of their investment is Rs 50-60 lakh and the family office also does series A and B financing along with seed funding.

Simplifying Funding Process

As a full-time investor, Mehta's macro mission is to ease the funding process for entrepreneurs. "Most early stage teams view building the company as their only goal and raising capital as something that they're forced to do. We want to change this status quo and make funding process simple," says Mehta.

To fulfill his mission, Mehta started 100X.VC, a first-cheque investment fund and advisor backed by Mehta Ventures, in July with a target of investing in 100 startups every year. "After investing in a startup, 100X.VC effectively becomes their coach, strategy consultant, investment banker, business mentor and trusted advisor to help them get to the next round of funding and beyond," he explains.

Assist Entrepreneurs With Managing Cash Flow

Most importantly, he helps entrepreneurs build strong balance sheets, which would mean that rather than an investor's capital, there are actual cash flows in the business. Deals with positive cash flows have higher valuations compared to those with just investor's money but zero cash flows. In the latter's case, acquisitions happen but they tend to go cheap, according to Mehta.

"I constantly help entrepreneurs to pace and focus on cash flows, than just thinking about the next round."

Shipra Singh

Entrepreneur Staff

Freelance Journalist


Academic Excellence Is Not Necessary for Success in Life: Hear from the Founder of this Exciting New Digital Education Platform.

Many educational platforms are emerging these days to help people qualify for various types of entrance examinations. But what about the students who don't want to take the traditional path, the ones who don't rank among the top 10 in the classroom yet still aim high in life?

Science & Technology

No More ChatGPT? Here's Why Small Language Models Are Stealing the AI Spotlight

Entrepreneurs can leverage this growing tech to create innovative, efficient and targeted AI solutions.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.


10 Effective Growth Marketing Hacks and Strategies for Your Startup

Working at a startup can feel like building a plane while you're trying to take off. Use these ten marketing tips to effectively grow and sustain your startup.

Growing a Business

3 Branding Strategies That Will Make Any Brand Stand Out

Here's how to differentiate your brand in three essential steps — understanding your unique selling proposition, leveraging storytelling, and valuing feedback.