Ways to Choose the Right Franchise to Extend your Business Consistency is one of the major considerations when hunting for franchise opportunities

By Alka Gupta

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.


A Franchise can powerfully support and extend your business across cities and towns, locally and globally. It is a facsimile of your business model that works on a common goal and efficiently paves your way to early growth and success in trade, midst multiple uncertainties and challenges.

Franchises are appealing to business leaders who intend to rapidly take their businesses to the next level. Today, a majority of them increasingly harness the power of this respite in business to be an architect of their own achievements and happiness. However, choosing the right franchise is often fraught with high stake qualms. With numerous options presenting different offerings in the market, it becomes more intimidating to select the most promising and appropriate franchise for your business.

Listed below are the important ways that will help you in this endeavour:

1.Do your Due Diligence

Before you shortlist an option, ensure that you deep- dive into their historic and present records. Study their capabilities and strengths carefully. Alongside, check if they have the required expertise, knowledge and experience that can contribute to accelerate your growth. Do a 360- degree thorough check on the overall course of the company. Such homework in-advance will give you crystal- clear insights about the company and help you in making the right decision.

Today, it is a definite risk if you select a franchise with poor corporate governance or failure records, so make certain that you intelligently do your due diligence.

2.Ensure they are Trainable

Examine if the team is ready to work under your guidance, according to your vision and ethos. They should be open to discussion rounds, feedback and knowledge sharing sessions at regular intervals.

It is your style of working which is already a hit amongst audience. So, consider that business style and inspect if it meshes with the style of the franchisor. This way you will be able to form an exact replica of your brand in the market arena which would efficiently convey your business message to the more and more prospects, positioning you at the helm of affairs.

3.Check for Consistency

Consistency is one of the major considerations when hunting for franchise opportunities. Therefore, you need a franchise that has the potential to ensure a playbook of success through all corners. In other words, a franchise that delivers consistent results and cements your future, without falling into pinholes.

To ensure such worthwhile experiences in trade, you should wisely navigate through recent projects and campaigns of the franchise. Observe their revenues, organic growth rates, strategies and more. This will help you to learn insights on their traits through which you will be able to weigh their consistency in business alongside, predict future opportunities and challenges.

4.Look for Innovation

In an ultra- competitive environment, you certainly need a franchise that can go beyond generalisations and work in nuances to achieve success against all odds in business.

So, look for franchises which can deliver innovation, inventive services with breakthrough ideas. Beside this, also ensure that the franchise has an innate and immaculate understanding of the sector along with a seamless integrated network across platforms. Such an ally by-your-side can assist you to remain ahead of market competition and promote your business, like never before.

Alka Gupta

Founder of BAFEL Academy

Ms. Alka Gupta is the Founder of BAFEL Academy. Bafel Academy is an Education and Training company which provides specialised and customised courses for Spoken English, Business English, Voice ‘N’ Accent, Personality Development, IELTS/TOEFL/PTE , etc. through its retail chain PAN India catering to their entry level skills and expectations across India.

She has independently conceptualised, designed and developed BAFEL to impart trainings to individuals and organisations of all shapes and sizes, across sectors. With her passionate zeal and immeasurable endeavours, she has successfully opened 30 centres in Delhi NCR and over 100 across the country.

Ms. Gupta has studied and experimented different nuances and fine details of English language. Her research of language, body language and para language has now been shaped into various modules in different forms of courses at BAFEL.

She is a dynamic woman who wears many hats of success and undertakes multiple roles with great élan and suave. She has a rich and profound experience of over 30 years in training.

She is closely associated with various Govt. bodies in different states and ambitiously works to empower people to earn their livelihood by undertaking various skill enhancement courses. In the recent past, she has successfully handled workshops for various prominent clients including DMRC, Delhi Police, Escorts, Asian Paints, BSES, Maruti Suzuki and the list goes on. Besides this, her innumerable corporate clients including Foreign Embassies and High Commissions have earned her accolades in India and abroad.

Born and raised in Uttrakhand, she completed her Masters in English from Delhi University, B Ed. and BCA from Agra University.

Ms. Alka supports the Parlance and Endowment Society to empower children to earn their livelihood with respect.



Related Topics


International Security Firm Welcomes Female India Native to an Essential Leadership Position

Yasmin Brar has been appointed as the Operations Strategy Director, a role that underscores the company's commitment to innovation, expansion, and strategic management

News and Trends

SIDBI, Bihar Start-up Fund Trust Ink Pact For Enhancing Startup Ecosystem in Bihar

The fund shall not invest directly into start- up companies, instead it shall contribute to the corpus of SEBI registered Alternative Investment Funds, which in turn shall invest in startups.

Business Ideas

55 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Science & Technology

These Are the Top 6 AI Threats to Your Business Right Now

The modern workforce is forever changed by artificial intelligence. If you fail to understand that we will all need to learn AI to some degree, you haven't been paying attention.

Growing a Business

How to Bridge the Gap Between Aspirations and Reality in Business

Bringing a vision to life requires a good dose of self-honesty and a multi-year plan for incremental progress.

Business News

Here Are 3 Strategies Startup Founders Can Use to Approach High-Impact Disputes

The $7 billion "buy now, pay later" startup Klarna recently faced a public board spat. Here are three strategies to approach conflict within a business.