6 Ways to Keep Your Restaurant Relevant Over Time
If you want your food and beverage business to stand out and be relevant for your audience, constant innovation is the key to drive your brand forward
By Vamsi Mareddy •
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Today's customers, especially millennials, have higher expectations from the brands they love. Whether it's a quick service restaurant or a fancy pub, customers today love experiences that can excite them. In the age of digital media and technology, a cookie-cutter approach to your restaurant rarely works. If you want your food and beverage business to stand out and be relevant for your audience, constant innovation is the key to drive your brand forward. Being aware about changing customer tastes and latest trends in the industry is the first step towards ensuring that your brand stays relevant. Here are ways to keep your restaurant relevant in time.
Innovate
As a business owner, one has to constantly pour in fresh ideas and new marketing strategies to carve your niche in a competitive market. Introducing new dishes in the menu every few months, adding offbeat cocktails, updating your menu as per food trends can be a great way to add value to a customer's experiences. Apart from food and drink related innovations, make sure you host fun events and campaigns that are in line with your brand value and relevant for customers. You can also choose to innovate in terms of creating new interiors to keep up with competition.
Upskill Your Staff
Your staff is the first impression for your brand. From the moment a customer walks in till they step out, it's your staff that plays a key role in ensuring a good experience. Spend time training them on changing customer tastes and effective ways to meet those needs. Work with them on improving interpersonal and communication skills to effectively communicate with customers of all age groups. If you are introducing new technology at your outlet, spend enough time training them on how to use it.
Maintain Quality
Serving fresh and healthy food is of utmost importance in a restaurant business. It's a cardinal sin to serve food that's not up to the standard. There are examples of restaurants that have started out with great quality but over the years have deteriorated in the quality they offer. The quality of the food you offer has to be consistent over the years to ensure brand loyalty.
Observe and Implement Trends
There are certain trends that bring in significant changes in an industry. For instance, organic produce, eco-friendly interiors and cutlery, sustainable kitchen practices, processing food waste in house, these are some trends that have been popular over the years. As an entrepreneur, it's important to keep an eye out for trends and pick those that you can implement at your outlet. Some of these can be a mere fad, make sure you follow a trend and not a fad.
Embrace Relevant Technology
Technology can help in curating a seamless dining experience for your customer. At the same time, it brings in ease in operations and execution. For customers today, from booking to payment, technology is an integral part of their eating out experience.
Be Active on Social Media
An engaging Instagram post or a quirky brand video can build a buzz among your target audience. An Instagram-worthy dish or interesting artefact in your interiors can become a talking point for your brand. It's important to know your audience, think like them and put out content that keeps them engaged. Invest enough time, effort and money on managing and creating good content for your restaurant's social media accounts.
