Get All Access for $5/mo

Don't Make These 4 Mistakes While Pitching Avoid these mistakes while pitching your business idea to investors.

By Tripti Narain

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.


Pitching your business idea to investors for funding could be both – a pleasant experience and a learning, or a horrible one filled with negativity. It solely depends on you and how you present it.

Pitching to wrong investor

Not all investors are interested in all sectors. Look for a VC who is interested in your sector. It's always better to have a product ready to show instead of slides. But if you don't have a product to show, don't fret.

Give a 2-3 pages summary (not a 50-page document) and a visual power point deck to review. Be concise, explain the need in the market and show him how to scale up. Sorted!

Shy demeanor, hesitant walk

Walk brisk and open confidently - anything else than this means you are not prepared to present your business to the investor and he might not take you seriously. Do not slouch, sit up and pay attention. Do not take forever to answer a question, get to the point fast. Answer quickly and stop. Let the next question flow. It says a lot about you and could make you a winner.

Fumbling and frantic pitch

Know your facts and figures. There cannot be any other way. You are supposed to be the domain expert and know everything regarding your business. If you don't know the basics – like your revenue projection or what you are going to do with the investor's money, you are in deep trouble. You should know who is your customer and the need you are addressing in the market.

Dress up right

Unless you are dealing in beach wear, do not show up in flip flops or shorts. Dress up in formals and wear something that makes you feel good about yourself. Do not use excessive, overpowering perfume or heavy jewellery. You want the investor to focus on your business, not on your accessories.

Tripti Narain

Managing Editor, Entrepreneur Media (India)

A Digital enthusiast, news specialist, entertainment junkie, unsolicited opinion giver, bona fide foodie and a Delhi lover. Join me @TriptiAbhishek on Twitter

News and Trends

Ted Sarandos, Netflix Co-CEO, says, 'Heeramandi: The Diamond Bazaar is our biggest drama series to date in India'

As the SanjayLeela Bhansali-created web series Heeramandi: The Diamond Bazaar made a huge contribution to the second quarter 2024 earnings of Netflix, the company highlighted the show that celebrates a true-blue Indian story

Business News

Want to Start a Business? Skip the MBA, Says Bestselling Author

Entrepreneur Josh Kaufman says that the average person with an idea can go from working a job to earning $10,000 a month running their own business — no MBA required.


Your Definition of Leadership Is Outdated — Here's How to Be a Better Leader in the Modern Workplace

In my nearly thirty years as a leader, I've focused on setting a clear vision and empowering my team to achieve our goals. We prioritize establishing shared objectives while allowing for flexibility when needed.

Starting a Business

They Showed Up to Apple With a Product They Built in Their Dorm Room. Now These Entrepreneurs Are on the Way to Changing the Way Fans Watch Sports.

How Rahat Kulshreshtha and Gaurav Mehta launched Quidich Innovation Labs, technology that is literally changing the game of sports viewership.

News and Trends

Cyber Attacks on Indian Organizations Surge 46% In Q2 2024: Report

Indian organizations must build robust cybersecurity mechanisms to protect their infrastructure. Failure to do so can lead to the loss of large data sets, significant capital, and sensitive credentials, including banking, healthcare, and military data

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.