The Role of Effective Communication in Entrepreneurial Success Sharp communication evolves innovation and creativity within the business by inculcating new ideas and experiences

By Samira Gupta

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Effective communication is a pre-requisite trait for every enterprise to taste success at an accelerated pace. Entrepreneurs and businesses often struggle to apprehend their true potential without good communication attributes. Most people negate acquiring good communication skills over the importance of accomplishing technological skills which may impede the business profitability. On the contrary, effective communication overwhelmingly payback a business in lucrative ways impacting both internal and external associations.

This post talks about the five prime benefits of effective communication in entrepreneurial success:

Build a Positive Relationship With Employees

Managers or leaders with strong communication skills interact better with their team members to impart correct information with precision and clarity. It minimizes chances of misinterpretation amongst employees and enables them to deliver work with perfection. Good communication builds a strong bond and comprehension within a business and its employees and sets clear expectations. Employees with sharp communication skills simplify processes with persistent discussions, brainstorming and feedbacks to improve on the required areas, thus building a mutually benefitted working environment.

Establish a Connection Between Employees and Business

It is very important to establish a strong bond between entrepreneurs and employees. Frequent communication between both entities reaps favourable outcomes by creating a sense of belongingness. Social gatherings and other interactive sessions with staff members boost their morale, build team unity, eliminate negativity and promote loyalty amongst employees. Entrepreneurs should often address employees and share required business updates with them while appreciating their contribution to making them feel important.

Strengthens the Bond With Clients and Stakeholders

Entrepreneurial success cannot exist without maintaining a healthy and reliable relationship with clients and other stakeholders. Positive and effective communication with clients and partners help entrepreneurs to stay in touch which builds a pleasant experience for them. A business that communicates with its clients regularly earns tangible and intangible advantages including optimized sales, improved customer retention and building a valued brand reputation. The advent of technology with integrated communication tools have bridged the communication gap by introducing personalized emails, newsletters, press releases, and much more. Entrepreneurs can effectively communicate with their customers using these advanced communication channels. It helps in enhancing customer experience and satisfaction.

Remember, happy customers, are key to entrepreneurial success.

Fortifies Decision Making

Effective communication strategies and execution facilitates enterprise decision making to be faster and mature. Good decisions boost business agility and offer a competitive edge to the company. In this accelerating competitive market, an entrepreneur should master the art of prompt yet wise decision making to avoid unnecessary delays and hold-ups that may produce disastrous outcomes for business growth. Therefore, it is prudent to communicate all the decisions to employees, clients, and stakeholders to maintain transparency and to seek valuable suggestions.

Promote Innovation and Creativity

Sharp communication evolves innovation and creativity within the business by inculcating new ideas and experiences. Healthy discussion and exchange of information inspire augmented cognitive skills by unveiling every spectrum of imagination. Creativity produces phenomenal results in employee's productivity and encourages them to manage their work with more efficacy. Allowing staff members to discuss their ideas and opinions widen prospective work-outline to achieve significant success. Moreover, it resolves existing problems and fixes them in an optimistic approach.

Improves Overall Business Development

All the business associations get extremely profited from improved and effective communication. It helps in establishing strong connections with investors, financial institutions like banks and creditors, ensuring a smooth and long-term association. Picking correct vocabulary, the right flow of information and appropriate communication channels convey an impactful message while assisting a business to dissolve disputes and confusion and thus promoting a strong brand reputation.

There are infinite rewards of effective communication irrespective of the business size. Entrepreneurs should explore the areas where communication training is required and promptly work on it for the betterment of the business future and profitability.

Samira Gupta

Founder & Chief Image Consultant, Auraa Image Management and Consulting (AIMC)

When leading real estate developers, healthcare providers, technology giants, banks, and finance companies want leaders to be trained, they turn to Samira Gupta, a sought after corporate trainer in the NCR region. Samira is the Founder and Chief Image Consultant of Auraa Image Management and Consultancy (AIMC) and has trained leaders from companies like Ireo, Fortis, TCS, Yes Bank, and Iffco-Tokio to name just a few.

Leading companies depend on her expertise because she produces outstanding results. Her talent of enhancing even accomplished leaders powers of persuasion is legendary as is her gift of teaching leader’s how to close winning deals. Samira understands communication is the key to personal, social, and professional success. She also understands that good communication is as much about speaking well as about being an attentive listener and about using tone, body language, and words to convey the right message. It is her skill of improving a leader’s communication skills that make her a prized corporate trainer.   

Samira’s broad expertise includes training leaders to sell luxury products. She understands companies that market luxury products need leaders who understand how to subtly influence discerning customers. Such subtly is never inborn and must be learned. Because Samira understands the nuances of non-verbal communication, leaders taught by her are able to decipher customers’ intentions using visual cues and also learn to project an appropriate image. This allows them to subtly influence even the most demanding customers, making Samira a vital asset to companies that market luxury products. Samira’s talents make it possible for luxury brands to create buying experiences that complement their upscale products and thereby grow sales.

AIMC was established in 2013 because Samira wanted to use her knowledge and 24 years of corporate experience to help leaders realize their true potential. Since its establishment, Samira has taught leaders in over 200 companies how to present themselves, communicate better and taught them flawless business and dining etiquette. She measures her success by that of those she trains and according to this yardstick her success has been nearly limitless.

Samira has an MBA from the prestigious Indian Institute of Management Kozhikode. She has been awarded the “Exceptional Women of Excellent Award” by Women’s Economic Forum, “Leadership Award 2017- Business Excellence” by Image Management Professionals Association, and “Female Real Estate Professional of the Year – South 2012” by Realty Plus Excellence Awards. She is an NLP practitioner, has a certification in the 7 Habits of Highly Effective People, and is a qualified Wine Etiquette Trainer from WSET London. The Prophet by Kahlil Gibran and The Alchemist by Robin Sharma are books that have impacted her.     

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