Flipkart Introduces Camera In Its App Using this feature, customers can view products in their physical environment to understand their fit and how they will look like in real life

By Prabhjeet Bhatla

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Flipkart

Homegrown e-commerce marketplace Flipkart on Wednesday announced the introduction of an immersive e-commerce experience with Flipkart Camera, an augmented reality capability on the Flipkart App.

This new offering will enable shoppers to leap from "imagining' to "experiencing' what a product will look like in reality before making a purchase.

With e-commerce today becoming a part of our lives, there is a need and an opportunity to bring real-life purchasing experiences to customers using technologies such as augmented reality. Flipkart Camera aims to make the online experience more engaging and beneficial for customers and help them make informed decisions.

In categories such as furniture, luggage and large appliances, where customers need to estimate the size and fit of the product and understand its aesthetics before making a purchase decision, customers can have a visual, 3D experience of products using Flipkart Camera.

Another important category where this capability will build customer confidence and remove guesswork is the Beauty category, with customers getting a chance to try products virtually before making a decision. With customers increasingly shopping on the go and from the comfort of their homes, this new experience will enable customers to purchase the right product without having to step out given COVID-19 restrictions.

"At Flipkart, we are constantly working towards making e-commerce an inclusive and immersive experience for customers. With the Flipkart Camera feature, we aim to take this experience a notch higher by offering in-house demonstrations of products from the comfort of a consumer's living room, thereby helping them make an informed decision before purchasing. This technology has far-reaching applications and can improve customer experience manifold while also helping customers find the right product fit," said Jeyandran Venugopal, chief product and technology officer, Flipkart.

The rapid adoption of smartphones has propelled the usage of augmented reality amongst customers. According to a report by Gartner, Gen Z and millennials are driving the demand for augmented reality (AR) and virtual reality (VR) features, with 30 per cent of the sample space wanting more AR/VR capabilities incorporated in their shopping experience.

Prabhjeet Bhatla

Former Staff

Growing a Business

The 10 Best Podcasts Every Entrepreneur Should Listen to for Growth, Strategy and Success

Unlock your potential with the 10 must-listen podcasts for entrepreneurs, offering expert insights on growth, strategy and success.

Growth Strategies

JLR To Ramp Up Production Of Made In India Range Rover & Range Rover Sport; To Focus On SV Variants: Rajan Amba

We are focusing on tailor made limited edition cars, specifically for the Indian market, catering to the high net worth individuals (HNIs), says Rajan Amba, MD, JLR India

Business News

You Can Download TikTok Again Through U.S. App Stores

Apple and Google initially pulled TikTok from their app stores on January 18.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

News and Trends

Ranbir Kapoor Launches Lifestyle Brand ARKS in Mumbai

ARKS will offer premium footwear and wardrobe staples like tailored shirts, white T-shirts, and trousers, reflecting Ranbir Kapoor's sophisticated yet relaxed style influenced by cinema and fashion trends.

Growing a Business

4 Advanced Marketing Tactics for Small Businesses That Actually Work

Small businesses can adopt advanced marketing strategies to stand out and achieve sustainable growth. Techniques like personalization, content clusters and virtual events help build stronger customer connections and deliver real results.