Tata Motors PV Ready To Maintain Its Market Leadership In EVs: CEO Shailesh Chandra The width of our product portfolio is our biggest strength, from entry level electric cars to top end models, is what makes us sustain leadership, says Shailesh Chandra, MD & CEO, Tata Motors Passenger Vehicles Limited

By Shrabona Ghosh

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In electric vehicles (EVs), Tata Motors continued to sustain the growth trajectory with its highest-ever quarterly retails in Q3 FY26. Tata Motors's passenger vehicles and EV sales together recorded the highest quarterly wholesales at 171,000 units, while retail sales crossed the 200,000 mark for the first time, driven by strong demand tailwinds from GST 2.0 and a robust festive season.

After a shrinking market share in EVs, according to the EV Vahan market share, the company continues to grow at 43.6 per cent following highest ever registrations in Q3. Tata.ev surpassed 250,000 cumulative EV sales, reaffirming leadership in India's electric mobility charge with a 24 per cent year on year (YoY) growth.

As of early 2026, Tata Motors maintains its dominant position in EVs driven by the Nexon EV, Punch EV, and Tiago EV. JSW MG Motor holds the second position, while Mahindra follows closely in third.

"The intensifying competition is great because this is how the market expands. The growth in EVs is primarily being driven by new launches, and the market is growing to the tune of 70-75 per cent. We had seen a dip in our market share, but in the last six months, we have been gradually clawing back at close to touching 46 per cent after having gone to the lows of 36 per cent. Our strategy is simple. We will launch new products, of course, but we will keep the maximum width of our portfolio than any other player, starting from, INR 8 lakh entry electric cars, to the top end, such as Harrier EV, which goes up to 30 lakhs," Shailesh Chandra, MD & CEO, Tata Motors Passenger Vehicles Limited, told Entrepreneur India in a select media briefing.

"We have the entire spectrum of price and different sizes of products, which will help us to be resilient in terms of our volume, market share, and each product that we have in our portfolio, will be continuously worked upon to enhance the value proposition in terms of giving more range," he added.

Bringing closer price parity is helping in driving mainstreaming of electric vehicles. The company is eyeing five new product launches, with Sierra EV coming in, a facelift version of the new Punch EV to hit the market soon, coupled with new entries in the next financial year.

Overall, the width of the portfolio along with continuously improving the value proposition of the existing portfolio is the comprehensive strategy behind expansion of the EV market share. "We earlier targeted about 40-45 per cent and we have already achieved it," Chandra said.

Furthermore, Tata Motors (Tata.ev) is aggressively expanding its charging infrastructure, with over 150,000 private/home chargers and 2,500 community chargers installed across India. The public network, supported by partners, includes over 18,000 to 23,000-plus public charging points as of early 2025. The company aims to boost public chargers to 400,000 by 2027.

Talking about the whole backbone of 30,000 public chargers, he said, "We created on the back of Tata Power and open collaboration with all the charge point operators. We went for verified chargers, which are better on reliability and have better transparency with the customers. We have also started the Tata.EV mega chargers, which bring fast charging and more reliable chargers in the right places on the highways. All these initiatives are on to secure and sustain our market leadership," the MD explained.

Although, TMPV reported a weak Q3 FY26, with a consolidated net loss of INR 3,486 crore and a 25.8 per cent YoY drop in revenue to INR 70,108 crore, largely impacted by Jaguar Land Rover (JLR) cyber incident headwinds; looking ahead, the company remains confident about the PV industry's growth in light of positive demand momentum seen post GST 2.0. With new product launches and interventions commencing deliveries in Q4 and a strong slate of upcoming launches, Tata Motors PV is confident in accelerating its growth trajectory in FY27.

Shrabona Ghosh

Senior Correspondent

I write on corporates and lead a project called 'Corporate Innovations', wherein I cover large enterprises across technology, auto, FMCG and avaition. I engage in CEO dialogues and run my podcast series: The Big Bosses. You can reach out to me at gshrabona@entrepreneurindia.com
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