This Entrepreneur is a Perfect Matchmaker between Transporters and Traders "The concept of bidding is very significant because it gives a sense of bargain that Indians love to do"

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Entrepreneur

Logistics and transportation for small and medium enterprises (SME) in India is broken. Much to the extent that logistics eat away 30 per cent of traders' time even as transportation occupies lion's share of up to 70 per cent of the logistics cost.

"The two are the necessary evils for traders," says Kausalya Nandakumar, Chief Executive Officer of SmartShift – another boat from the Mahindra and Mahindra mothership. Nandakumar explained how it let traders to lift up their businesses rather than goods.

SmartShift does the matchmaking between transporters and traders, right?

Yes. We are a cargo transport company providing on-demand small commercial vehicles or mini trucks largely focusing on SMEs. The logistics and transportation problem shifts focus of traders away from the core business. So we aim to connect traders with transporters, whenever they need it on real time basis through our app and web-based platform as well as through our contact centres.

This allows them to focus solely on their business and lift it up - as envisioned in our tag line "Business Ko Lift karo'.

How do you curate the two parties on the platform?

Traders can locate their nearby transporters and can bid the price to them to get the best cost advantage or can request us to send the cheapest transporter at a particular price. Once the truck is assigned to the trader, he/she can track the movement of goods right till its delivery location. Post completion of the trip, both trader and transporter can rate each other for their experience. That's how traders and transporters are self-curated on the platform while the necessary background checks are undertaken by us.

How the economization happens for transporters?

Transporters perpetually fret about inconsistency in getting orders. Also most of the time their trucks come back empty in their reverse trip as they don't have any network or business development activity outside their local area nor they have the capabilities to develop that network. So the asset utilization is poor because traders' access to information is poor. Also pricing is very subjective to every transporter as reverse trip is always empty. The solution to this is an aggregator platform, which knows about the demand and supply of trucks and hence can match the two wherever required. So there is continuous access to business for transporters.

What's in the pitch you add to traders and transporters?

We are already among the largest players in local transportation for SMEs in India. In terms of value proposition, the concept of bidding is very significant because it gives a sense of bargain that Indians love to do. Through this we are able to economize the trips quite well for traders compared to what they get conventionally. Also since we are a Mahindra company and we do lot of curation of our supply, that is transporters, it helps us to build better value proposition versus another startups in similar space.

Do you take care of partial truckload?

For mini trucks, usually complete truck is to be booked. However we accommodate if traders want partial truckload. We call this as the beat system. We advertise the available space in truck en route that traders can book. However we are still testing this initiative. If the truck breaks down, usually the transporter needs to arrange for another truck or he/she can call us to do so.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Science & Technology

How I Scaled from Side Hustle to 7 Figures Using 4 AI Tools (No Tech Skills Needed)

Scale faster, work less and grow a 7-figure business — no team needed.

Business News

These Are the College Majors With the Lowest Unemployment Rates — and Philosophy Ranks Higher Than Computer Science

An analysis of employment data from the Federal Reserve Bank of New York shows that some humanities majors rank higher than STEM majors in employment prospects.

Money & Finance

Turn Simple Ideas Into Never-Ending Paychecks With This Low-Effort Passive Income Strategy

A micro-hustle lets you build once, sell forever and earn money while you sleep.

Growing a Business

5 Things You Need to Stop Doing as a Solopreneur

Here are five common mistakes solopreneurs make and how to avoid them.

Business Solutions

Take Your Time Back With This Multi-Tasking Ad Blocker, Now $15 for Life

This AdGuard Family Plan lets you protect up to nine devices.