📺 Stream EntrepreneurTV for Free 📺

Consensus Forms Surrounding The Marketing Genius Of Dan Bilzerian This Internet sensation knows how to pull the heartstrings of mainstream America

By Thomas Herd

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.


A new consensus—backed by an overwhelming degree of leading authorities—is forming around the marketing genius of Internet tycoon Dan Bilzerian's brainchild Ignite International.

From Maxim to Men's Book to Daily Front Row to Yahoo, the underlying mechanics of Ignite's blistering rise to success—as evidenced by its IPO (within just one year of inception) and the $100 million raise it's currently accruing—have recently come to light.

As these publications have mutually observed (which previously had been drowned by noise made by the tabloids), Bilzerian's larger than life shock-value persona was wittingly created, shaped and refined to consistently pull the triggers of the American populace, leaving both Bilzerian's name as well as the brands he was synonymous with (Ignite) trending in the news on a recurring basis.

So as mainstream media stays obsessed gawking at Bilzerian's latest jaw-dropping revelations—such as a potential 2024 presidential bid and plans to give up everything from social media to drinking—the brands he's attached to earn billions of impressions and become symbolic of what makes Bilzerian so alluring.

When you look at this phenomenon through a marketing lens, it is clear that Bilzerian knows how to pull the heartstrings of mainstream America. Perhaps second only to President Donald Trump himself, Bilzerian's given the public a non-stop saga of entertainment through which consuming Bilzerian's message (and by extension his products) becomes downright addictive.

Thomas Herd is an American Entrepreneur and a pioneer of quantifiable digital marketing. He is the CEO of T1 Advertising and a consultant to Forbes Monaco.

Starting a Business

Most People Have No Business Starting a Business. Here's What to Consider Before You Become an Entrepreneur

You need to find the right business opportunity at the right time and take the right steps to beat the odds.

Business News

James Clear Explains Why the 'Two Minute Rule' Is the Key to Long-Term Habit Building

The hardest step is usually the first one, he says. So make it short.

Starting a Business

How Indian Startups are Etching Semicon Dreams

The growing focus of the Indian government on the semiconductor industry has led to a burgeoning number of semiconductor startups in the country, which are helping India realize its ambition of becoming a Semiconductor superpower

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.


5 Ways ChatGPT Will Impact Digital Marketing

ChatGPT is creating ripples across the digital landscape right now. Here are five ways it can benefit your ads, campaigns and marketing strategies.

Science & Technology

How Can Marketers Use ChatGPT? Here Are the Top 11 Uses.

With the recent developments in AI and the popularity of ChatGPT, you may want to integrate AI into your marketing practices. Find out how.