Consensus Forms Surrounding The Marketing Genius Of Dan Bilzerian This Internet sensation knows how to pull the heartstrings of mainstream America

By Thomas Herd

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Shutterstock.com

A new consensus—backed by an overwhelming degree of leading authorities—is forming around the marketing genius of Internet tycoon Dan Bilzerian's brainchild Ignite International.

From Maxim to Men's Book to Daily Front Row to Yahoo, the underlying mechanics of Ignite's blistering rise to success—as evidenced by its IPO (within just one year of inception) and the $100 million raise it's currently accruing—have recently come to light.

As these publications have mutually observed (which previously had been drowned by noise made by the tabloids), Bilzerian's larger than life shock-value persona was wittingly created, shaped and refined to consistently pull the triggers of the American populace, leaving both Bilzerian's name as well as the brands he was synonymous with (Ignite) trending in the news on a recurring basis.

So as mainstream media stays obsessed gawking at Bilzerian's latest jaw-dropping revelations—such as a potential 2024 presidential bid and plans to give up everything from social media to drinking—the brands he's attached to earn billions of impressions and become symbolic of what makes Bilzerian so alluring.

When you look at this phenomenon through a marketing lens, it is clear that Bilzerian knows how to pull the heartstrings of mainstream America. Perhaps second only to President Donald Trump himself, Bilzerian's given the public a non-stop saga of entertainment through which consuming Bilzerian's message (and by extension his products) becomes downright addictive.

Thomas Herd is an American Entrepreneur and a pioneer of quantifiable digital marketing. He is the CEO of T1 Advertising and a consultant to Forbes Monaco.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

News and Trends

Ayurvedic Kids Wellness Brand BabyOrgano Secures INR 20 Cr Funding

It has set a target of reaching INR 100 crore in revenue by the financial year 2027.

News and Trends

Edtech Unicorn PhysicsWallah Set to Launch INR 3,480 Cr IPO Next Week

The public issue will open for subscription on November 11 and close on November 13.

News and Trends

Inflection Point Ventures Leads INR 10 Cr Funding in Home Décor Startup The Artment

The round also saw participation from Siyaram Family Office, ESV, Capitar Ventures, and other investors.

Thought Leaders

50 Side Hustle Ideas to Make Extra Money in 2025

Do you need some extra cash? Here are 50 side hustles for making money on the side. From freelancing to selling products, find out how to earn extra income today.

News and Trends

Former Banker Dhruv Jhunjhunwala Launches Novastar Partners with INR 350 Cr Fund Target

The firm will focus on sectors including software, IT services, healthtech, fintech, edtech, artificial intelligence, and deeptech.