The Identity Builder: Keshav Reddy, Founder, Equal Equal is unique as it is built as a consumer-first platform, ensuring consent, convenience, privacy and speed at the same time. It aggregates all your IDs of health, government, family, financial and records ensuring to give you access when you need it at a business

By Punita Sabharwal

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Keshav Reddy, Founder, Equal

Keshav Reddy happens to be the third generation entrepreneur from the GVK family. GVK is a family business that was founded by his grandfather and then run by his father. The University of Michigan graduate went on to do his MBA from Massachusetts Institute of Technology. Keshav worked in the airports and pharmaceutical businesses for many years. However, the young lad was soon bitten by the startup bug and he founded his own company, Equal, a technology startup.

Equal is unique as it is built as a consumer-first platform, ensuring consent, convenience, privacy and speed at the same time. It aggregates all your IDs of health, government, family, financial and records ensuring to give you access when you need it at a business. So far, it has served 1.25 million Indians and counts the largest 30 companies in India as its clients. Starting in 2022, the following year was super successful in building the core platform for Equal, scaling clients, building new products and building use cases in over 10 industries. "Equal is scaling up from our gateway product to connect, wallet and face products in 2024 which will help deepen our platform in the world of identity. Equal's vision is to power identity for Indians," shares Reddy, who at Reddy Family Office successfully invested in 30+ software companies. The investments include four unicorn companies and are distributed between India, USA, Africa and southeast Asia.

Going forward, Equal aims to empower 100 million Indians across diverse use cases including hotel and co-working space check-ins, real estate transactions, employee verifications, loan verifications, housing finance verification, insurance claim verification, hospital check-ins, vehicle purchase, agriculture-related on-boarding and digital account on-boarding. It inspires to impact lives across diverse cohorts spanning white-collar to blue-collar workers, farmers, borrowers, and consumers, helping them better manage their personal identification documents.

FACTSHEET:

No. Of Co-Founders: 2

No Of Employees: 35

Year Of Inception 2022

Punita Sabharwal

Entrepreneur Staff

Deputy Editor, Entrepreneur India Magazine

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Related Topics

Diversity

As a Black Woman CEO, I Built a Remote Company Not Just to Save Money — But to Mirror My Commitment to Diversity. Here's How.

To fuel innovation and global success, you absolutely need diverse perspectives — and having team members all across the world with varying thought processes, life experiences and viewpoints is the key.

Growing a Business

How to Bridge the Gap Between Aspirations and Reality in Business

Bringing a vision to life requires a good dose of self-honesty and a multi-year plan for incremental progress.

Management

6 Ways to Prepare For and Reduce Employee Turnover

The reality is that life happens to us all – people get sick, medical issues come up, we have children or aging parents to care for, and we leave jobs.

Business News

Report: The Majority of Recent College Grads End Up in Jobs That Don't Need Bachelor's Degrees

Two research companies looked at a dataset of 60 million Americans.

Business News

Report: Airlines Made $33 Billion Last Year Charging For Checked Bags

A new study from IdeaWorks examined how much customers paid for baggage-related fees last year across 20 airlines.

Leadership

International Security Firm Welcomes Female India Native to an Essential Leadership Position

Yasmin Brar has been appointed as the Operations Strategy Director, a role that underscores the company's commitment to innovation, expansion, and strategic management