Get All Access for $5/mo

From Idea To IPO: MamaEarth, The Made Safe Brand Honasa Consumer Limited (HCL), is a house of brands comprising Mamaearth, The Derma Co., Aqualogica, and Ayuga and have acquired stakes in BBLUNT and Momspresso.

By Kabir Singh Bhandari

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Ghazal Alagh Instagram

Honasa Consumer Limited (HCL), is a house of brands comprising Mamaearth, The Derma Co., Aqualogica, and Ayuga and have acquired stakes in BBLUNT and Momspresso. It was founded in 2016 by husband wife duo Varun Alagh and Ghazal Alagh.

"The fact that the company was started by two middle class individuals, Varun and I. We started this journey 7 years back with our first brand MamaEarth, thinking that we were just building a baby care company but understanding the Indian consumers and cultural nuances and crafting solutions for those got us a lot of love. While there a lot of brands who were selling to India, we were crafting for India, which is what Honasa Consumer is. All this is done keeping their skin, the weather and cultural nuances in mind" Ghazal Alagh, Co-Founder, Honasa Consumer.

Milestones

2023

Honasa Consumer made its debut on Dalal Street on November 7, 2023. The Honasa Consumer IPO ran from October 31 to November 2, and was sold in the price range of INR 308-324 apiece. The IPO raised a total INR 1,701 crore, including a fresh issue of INR 365 crore.

2022

The Delhi-based company became the first company of the year to enter the unicorn club when it closed a $52 million funding round which was led by Sequoia Global.

2021
Reached 1 million followers on Instagram. Ghazal Alagh was one of the judges for Shark Tank India, the Indian business reality television series based on the hugely successful American show. Aired on Sony Entertainment Television, The show is the Indian franchise of the American show Shark Tank.

2020

Took a step towards making the environment greener with the Plant Goodness Initiative.

2019

Unpeeled their onion range.

2018

Joined hands with Shilpa Shetty Kundra as an investor and brand ambassador.

2017

Extended their commitment to personal care.

2016

When Ghazal and Varun Alagh could not find safe products for their baby, they decided to make it themselves. Combining Varun's FMCG experience and Ghazal's entrepreneurial knack, they started Mamaearth.

Kabir Singh Bhandari

Former Senior Assistant Editor

Growing a Business

How Connecting With the Right Audience Drives Long-Term Business Success

Here's how targeted lead generation can help you unlock higher conversions, stronger brand loyalty and scalable growth.

Business News

'You Own Nothing Here on Social': Meta Outage, Looming TikTok Ban Has Creators Questioning How Much of Their Business They Really Control

With repeated tech outages and a possible TikTok ban on the horizon, creators are looking for new ways to influence. Turns out, one old-school way still reigns supreme.

Leadership

I've Spent 37 Years in Business — Here's How I Beat the Odds and Stayed Ahead

For over thirty years, I have led a successful media production and communication consulting company. Only 25% of new businesses survive for 15 years or more, so I have beat the odds. But having staying power is not a matter of luck.

Side Hustle

When His Dad Died, He Took His Grief to the Mall and Shopped Sneaker Sales. Now His Hobby Is a $10 Million Side Hustle.

Vernon Simms just needed something to fill his time. Now, he's making thousands a month — and sharing his strategy with others.

Leadership

Should I Stay or Should I Go? 8 Key Points to Navigate the Founder's Dilemma

Here are eight key signs that help founders determine whether to persevere or let go.