Get All Access for $5/mo

How Virat has Given Perfect Direction To His never-say-die Attitude Virat Kohli in a very less time has given the perfect direction to his never-say-die attitude to get on top of his career.

By Punita Sabharwal

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Entrepreneur India

They are the 35 boldest entrepreneurs of India who are changing the game in various industries and together they represent the optimism, inventiveness and boldness of India's millennial entrepreneurs. They have not just questioned the conventional wisdom but answered it with their fiery and risky business undertakings. They have inspired every young Indian to not shy away from breaking the status quo, rewriting the rules and transforming the world.

Entrepreneur Magazine is glad to present Virat Kohli, 28, Captain, Indian Cricket Team who made it to our 35 under 35 special.

From being seen as a brash, aggressive, and outspoken member of the Indian cricket team to captaining India in all three formats of the game, Virat Kohli in a very less time has given the perfect direction to his never-say-die attitude to get on top of his career, the way he guides the ball to the stands. But as they say with great power comes great responsibility, Kohli has from time to time been dismissed by his sceptics but the 28-year old Delhi boy has showed his other side of self-belief, persistence, and having long term vision till he comes back in the game.

This speaks volume about his maturity over the time not just only as a player. Drawing a parallel to his business interests, one can read between the lines of how his personality and maturity is visible off the field as well. As a sportsperson and a fitness freak, Kohli has obvious interest in ventures in sports, and fitness apart from fashion that defines his attitude and loved by millions of his fans. These include Chisel (chain of gyms and fitness centres), Wrogn (youth fashion brand), Stepathlon (corporate wellness platform), SportConvo (sport social media network), FC Goa (Goa franchise for Indian Super League), IPTL- UAE Royals (UAE franchise for International Premier Tennis League), and the newest venture to the list - MuveAcoustics (audio solution company).

Among the highest paid and richest cricketers in the world, Kohli's brand endorsements were reportedly valued at around Rs 130 crore last year. Currently the brands sitting on his shoulders include MRF, Tissot, Pepsi, Herbalife, Boost, Smaaash, Colgate, Nitesh Estates, Valvoline, Manyawar, Shyam Steel, PNB, Samsonite, Gionee, USL, Vicks, and Audi.

In January this year, government of India honored Kohli with Padma Shri – the fourth highest civilian award for his dedication and contribution to cricket. "It's a privilege to be awarded with Padmashree and to announce it on the 68th Republic Day made it even more special," tweeted Kohli.

(This article was first published in the February issue of Entrepreneur Magazine. To subscribe, click here)

Punita Sabharwal

Entrepreneur Staff

Managing Editor, Entrepreneur India

Entrepreneurs

Academic Excellence Is Not Necessary for Success in Life: Hear from the Founder of this Exciting New Digital Education Platform.

Many educational platforms are emerging these days to help people qualify for various types of entrance examinations. But what about the students who don't want to take the traditional path, the ones who don't rank among the top 10 in the classroom yet still aim high in life?

Growing a Business

3 Branding Strategies That Will Make Any Brand Stand Out

Here's how to differentiate your brand in three essential steps — understanding your unique selling proposition, leveraging storytelling, and valuing feedback.

Science & Technology

No More ChatGPT? Here's Why Small Language Models Are Stealing the AI Spotlight

Entrepreneurs can leverage this growing tech to create innovative, efficient and targeted AI solutions.

Growing a Business

The Top 5 AI Tools That Can Revolutionize Your Workflow and Boost Productivity

Discover the top 5 AI tools for marketing and content creation that every marketer needs to know.

Growing a Business

We're Great at Wishing and Bad at Making Choices — How Obscure Goals and Narrow Targets Derail Our Success

When we're trying to reach a goal, we lose sight of the fact that we need to make tradeoffs. Goals aren't as simple as a proclamation — they are part of a bigger strategy.