4 Marketing Tips by Food Industry Experts "Customer is the one and only king of the Business"

By Saumya Kaushik

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Entrepreneur India

"Customer is the one and only king of the Business", is an old adage but with the passage of time has not lost its importance. In the restaurant business, the adage comes to reality, where one has to remain consistent, keep the core and deliver what one promises.

Entrepreneur Media, during "Franchise India" 2016 Event caught up with the dynamic personalities of F&B industry to get insights about food business. This is what they had to say:

1. Remain true to your food.

Sanjay Coutinho - CEO, Baskin Robbins India said-

"One should get proof of the concept. It is all the operations that matter. If you remain true to your food – It will give you the best of results".

2. Carry the passion of the master.

Karan Tanna - CEO, Yellow Tie Hospitality addressed to the young aspirants entering the market adding-

"Devil lies in the detailing and don't treat a restaurant business like a part-time Business".

3. Cost is Cost.

Sharad Sachdeva – CEO, "Lite Bite Foods Pvt. Ltd".

"Don't marginalize the cost. If you're not trying out new things in today's environment, you get marginalized. Saving costs on service may not be what's best for the customer".

4. Change is the only constant.

Anurag Katriar, Executive Director , deGustibus Hospitality said,

"Food industry keeps on changing and platforms like Zomato and other food reviewing applications play a major role in shaping up a restaurant's brand."

Saumya Kaushik

Feature Writer, Entrepreneur.com

Hailing from New Delhi, Saumya wears her heart on her sleeve for her city. An ailurophile and an author of two novels; she is a voracious reader and divides her time between studying authors and cooks, often simultaneously! 

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Marketing

Why Business Growth Today Demands More Than Just Traditional Marketing

Today's CMOs are growth architects focused on creating coherence and driving business success from within.

News and Trends

Recur Club Announces Credit Offerings for Startups Beyond Series A and SMEs

In FY 24–25, the platform also plans to deploy an additional INR 2000 crores through its Recur Swift program for startups.

Business News

IBM Replaced Hundreds of HR Workers With AI, According to Its CEO

IBM CEO Arvind Krishna said the move led to more hiring in other areas.

News and Trends

Former India Post Payments Bank MD & CEO J Venkatramu Joins RevRag.AI as Evangelist

Venkatramu has previously held leadership roles at Equitas Small Finance Bank and Axis Bank, and is credited with leading some of India's most ambitious digital inclusion initiatives.

Science & Technology

How to Access the Inner Power That Makes You Irreplaceable in an AI-Driven World

By awakening our Absolute Intelligence, we can lead with purpose, creativity and heart in a tech-driven world.