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Why Today's Entrepreneurs are Technologically Driven There are several tools available that help in marketing about new businesses, unlike the hoarding, catalogues, pamphlets and newspaper advertisement

By Dr. Saarthak Bakshi

Opinions expressed by Entrepreneur contributors are their own.

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The journey of the Entrepreneurs is definitely not smooth for which they have to be dynamic and adapt themselves with the changes in the business environment. In this world of rapid digitalization and technologically advancing age, it is mandated that they are up-to-date with novel technologies and mechanisms that help in faster yet effective completion of work.

Technology has definitely simplified the lives of the Entrepreneurs with its efficiency. It has given the entrepreneurs to complete their tasks and enabled their wings to fly wherever they are even with the minimalistic of resources. Technology is like a knight in the shining armour that guides the entrepreneurs to fulfill their abilities into a passion.

The Boons of Technology

1. Market Research and Analysis

The market analysis is definitely not easy with traditional operations. It has always been difficult to retrieve proper feedback from the customers about the goods and services offered by the entrepreneur. Thus, with advancing technologies, the needs of the customers, reaching the target audience, tapping the tastes and preferences, the latest trends and competitor strategy is easy to keep an eye on. Earlier, with not so advanced technologies collecting all of this information was a very cumbersome and complicated task.

2. Proper Flow of Communication

A proper flow of communication is very vital to allow a well-organized flow of information in a business. Technology delivers manifold channels for businesses to connect. Technologies like virtual workspaces where there can be a proper exchange of novel ideas and information within a closed environment through video calls. It has actually made simpler for the superiors to check on their subordinates when travelling. This even ensures transparency of regular operations.

3. Reduced Efforts in Marketing

It is very essential that entrepreneurs talk about their own venture. In today's world, where people are actually digitally influenced, then one must take proper use of the advancing technology and talk on platforms that shall help in their business to grow and expand. There are several tools available that help in marketing about new businesses, unlike the hoarding, catalogues, pamphlets and newspaper advertisements.

4. Bidding Goodbye to Paperwork and Traditional Methods

The progressing technology has helped in ticking off all the use of paper by electronically advancing most of the necessary processes like accounts and legal formalities. The emails have substituted formal letters and intimations which are much quicker and better.

5. Maintains Balance between Professional and Personal Life

The employees in the organization are able to work even outside of the office where there is a work-life struggle. The technologically driven entrepreneurs and the employees are able to enhance their networking even through homes while ensuring a proper family life while not compromising on their profession.

Closing Thoughts

The evolution of technology over the years has really helped in developing the business environment. With the greater role was given to technology, an amplified expansion of businesses and their operations has been practised. Thus, there is no doubt of the fact that why entrepreneurs are such tech-savvy's with their efficiency in work.

Dr. Saarthak Bakshi

Founder & CEO - International Fertility Centre

Saarthak Bakshi, Chief Executive Officer (CEO) of the International Fertility Centre. He is known for his persona as an engineer, an entrepreneur and a social worker. He soon realized that he has an inborn passion for entrepreneurship and went on to launch a slew of ventures including International Fertility Centre.

 
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