You can be on Entrepreneur’s cover!

How Can Content Intelligence Drive Your Marketing Strategy? This revolutionary content marketing technology helps marketers identify quick wins to boost content growth

By Aastha Singal

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Shutterstock.com

Content is the king. But how often do we witness even the best of contents not resonating with our audiences? What would be your content marketing strategy if the audience's engagement patterns are not matching up with your creative inputs? Well, you can always work on the quality aspect; look at different ways to present your content, probably through graphics or videos etc.

But each of your efforts would eventually zero down to one question, what works the best for your platform? And that's when content intelligence would come into play. The new-age content marketing strategy has today, become a buzzword among the marketing population. No, it has nothing to do with science fiction. Just the amalgamation of artificial intelligence into your content strategy would make the cut.

That's right! Content intelligence is typically about leveraging the software and data science to bring valuable insights to marketers for building relevant content strategy and tactics. Ryan Skinner of Forrester has defined it as a "technology that helps content understand itself — what it's about, how it speaks, how effective it is at accomplishing certain goals, what emotions it calls to mind, etc."

Why & How to Leverage Content Intelligence?

The technology helps marketers with a lot more objective data to guide them through the creation of an effective content strategy. The first and foremost step to be able to make that happen is collecting the data from various sources. Internal data could be accessible from analytics to CRM to marketing automation to business intelligence systems; the external one would be equally needed for better analysis.

Instead of using one of the two perspectives, content intelligence uses them all. It drills down into your data related to demographics, customer preferences and insights from historical content to help you produce content your audience will resonate with. The technology would help you determine which content would work best if promoted, how social media sharing can be leveraged among answering the other queries.

According to Google, 56 per cent of the leading marketers has agreed that data-backed decisions work better in comparison to the ones based on gut instincts and experience. The mentioned technology provides you with the room to improve your content. Having a robust content intelligence platform allows you to identify problem areas and act on them quickly.

For a further understanding of the concept, kindly refer to the following infographic by Spiralytics, a creative digital marketing company:

Aastha Singal

Entrepreneur Staff

Former Features Writer

A business journalist looking to find happiness in the world of startups, investments, MSMEs and more. Officially started her career as a news reporter for News World India, Aastha had short stints with NDTV and NewsX. A true optimist seeking to make a difference, she is a comic junkie who'd rather watch a typical Bollywood masala than a Hollywood blockbuster. 

Business News

I Designed My Dream Home For Free With an AI Architect — Here's How It Works

The AI architect, Vitruvius, created three designs in minutes, complete with floor plans and pictures of the inside and outside of the house.

Culture

50 of the Best Work from Home Jobs That Pay Well in 2023

If you're tired of driving to an office and would love to work at home, there are plenty of high-quality full-time work-from-home jobs for you.

Business Solutions

Handle In-House Projects More Efficiently with MS Project Pro — Just $24 Through April 16

It's designed to help teams stay on task with features like management templates, timesheets, generators, and more.

Business Ideas

7 Link-Building Tactics You Need to Know to Skyrocket Your Website's Rankings

An essential component of SEO, link building is not just a 'Set them and forget them' proposition, but a dance of skills and strategies.

Science & Technology

These Are the Top 6 AI Threats to Your Business Right Now

The modern workforce is forever changed by artificial intelligence. If you fail to understand that we will all need to learn AI to some degree, you haven't been paying attention.

Business News

Here's One Thing Americans Would Take a Pay Cut For — Besides Remote Work

An Empower survey found a high percentage of respondents would take a pay cut for better retirement benefits and remote work options.