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By Aastha Singal

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Market Need

EdTech solutions are unique in the fact that the customer and the end-user are, in most cases, different – the parent or school is generally the decision-maker, while the student is the end-user. Demonstrating a clear link between the EdTech solution and improved academic performance to the parent(s) is crucial.

Measurable Outcome

People like to see tangible positive outcomes when they spend money on an EdTech product. If there isn't a definite positive outcome linked to the solution like better grades, being admitted to elite institutions for higher studies or better job prospects in the future.

Long-term Growth

The product or platform needs to demonstrate that it provides enough continued value to the end user, such that they renew their subscription to the platform/buy add-ons for the product year after year.

Flexibility for Scale

We are seeing a growing number of learners in the employment sector; learners who want to upskill for career growth or those who want to upskill and gain employment. While the EdTech market being vast is positive, the needs across these segments are not uniform – needing some amount of customization in the product or service offered.

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Aastha Singal

Entrepreneur Staff

Former Features Writer

A business journalist looking to find happiness in the world of startups, investments, MSMEs and more. Officially started her career as a news reporter for News World India, Aastha had short stints with NDTV and NewsX. A true optimist seeking to make a difference, she is a comic junkie who'd rather watch a typical Bollywood masala than a Hollywood blockbuster. 

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