#FundingQuestions: 4 Things Investors Ask EdTech Startup Founders
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Market Need
EdTech solutions are unique in the fact that the customer and the end-user are, in most cases, different – the parent or school is generally the decision-maker, while the student is the end-user. Demonstrating a clear link between the EdTech solution and improved academic performance to the parent(s) is crucial.
Measurable Outcome
People like to see tangible positive outcomes when they spend money on an EdTech product. If there isn't a definite positive outcome linked to the solution like better grades, being admitted to elite institutions for higher studies or better job prospects in the future.
Long-term Growth
The product or platform needs to demonstrate that it provides enough continued value to the end user, such that they renew their subscription to the platform/buy add-ons for the product year after year.
Flexibility for Scale
We are seeing a growing number of learners in the employment sector; learners who want to upskill for career growth or those who want to upskill and gain employment. While the EdTech market being vast is positive, the needs across these segments are not uniform – needing some amount of customization in the product or service offered.
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