9 Days of Covid-19 Lockdown, Essentials Still Not Available to Majority: Survey About 55 per cent respondents to a survey conducted by LocalCircles said they were unable to find most essential goods via e-commerce apps

By Shipra Singh

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Pixabay

Sudden announcement of a countrywide lockdown on 23 March to keep coronavirus spread in check crippled operations of online grocery delivery platforms. Nine days later, e-commerce companies have gradually resumed services across cities but the struggle is far from over for them, shows a survey by community platform LocalCircles.

About 55 per cent of the 8,480 respondents to the survey said they were unable to find most essential goods via e-commerce apps. Of these, half the respondents were unable to get anything.

Though the government authorities are trying to remove hurdles in the way of essential supplies reaching consumers, the progress has been rather slow. Looking at the previous surveys conducted by LocalCircles, availability of essential items has been improving only marginally every second day.

However, compared with data from 23-24 March, the percentage of consumers who were able to find essentials has increased from 21 to 45 per cent over the last one week.

Permission to open warehouses and curfew passes to delivery workers has only solved half the problem for delivery companies. Shortage of workforce at warehouses and for delivery purposes is the biggest challenge these platforms are facing right now as migrant labour move back to their hometowns.

As a result, most ecommerce platforms are still not accepting orders for essential goods in most cities and if an order is accepted, long fulfillment time of 5-6 days is being promised to consumers, as per the survey report. In fact, consumers have also reported that some of the platforms are doing last minute cancellations on 25-50 per cent of the items ordered.

Kiranas Doing Better

Availability of essential goods at retail stores is better with 62 per cent respondents saying they were able to find most essentials goods at stores. The survey pool of consumers who shopped from retail stores was of 8,568 respondents. Only 4 per cent were reportedly unable to find anything at retail stores, while 13 per cent said they could not find most items.

On the local retail stores front, the availability of essential goods has marginally improved in the last five days. On March 27-28, 60 per cent of the consumers were reportedly able to find essential goods at local retail stores. This number has gone up a notch and stands at 62 per cent as on 30-31 March.

Interestingly, two days after the lockdown was announced, availability of goods at Kirana stores dipped notably, with 57 per cent consumers reportedly able to find essentials on March 25-26, compared to 68 per cent two days prior to that. Entry of trucks barred at state borders along with hoarding and panic buying by consumers can be attributed to this drop.

Shipra Singh

Entrepreneur Staff

Freelance Journalist

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Growing a Business

Is It Time to Pivot Your Business? 3 Clear Signs You Shouldn't Ignore

Pivots can be uncomfortable, even scary. But they're often necessary for survival. The key is knowing when and how to do it right.

Business News

College Professors Are Turning to ChatGPT to Generate Course Materials. One Student Noticed — and Asked for a Refund.

AI use in higher education is becoming more popular for students and professors.

Business News

You Can Now Order Food and Book a Massage on Airbnb. Here's How.

Airbnb redesigned its app and added a host of new services.

Leadership

How to Build a Resilient Team That Thrives in Uncertainty

Learn how to build a team that stays calm under pressure, adapts quickly and grows stronger in the face of change, no matter what the market throws your way.

Marketing

Why Business Growth Today Demands More Than Just Traditional Marketing

Today's CMOs are growth architects focused on creating coherence and driving business success from within.