A Partnership Worth 15 Million: STAN Ties Up With Esports Superstars

These three creators, who collectively have a follower base of more than 15 million on social platforms like Instagram and Youtube, are extremely well-known and popular amongst the gaming and esports enthusiasts' community in India.

By Kabir Singh Bhandari

These three creators, who collectively have a follower base of more than 15 million on social platforms like Instagram and Youtube, are extremely well-known and popular amongst the gaming and esports enthusiasts’ community in India.

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Bengaluru-headquartered blockchain-based esports fan engagement startup STAN has announced that it has entered into strategic partnerships with three of the leading esports creators in India – Naman Mathur aka Mortal, Animesh Agarwal aka Thug, and Lokesh Jain aka Goldy. These three creators, who collectively have a follower base of more than 15 million on social platforms like Instagram and Youtube, are extremely well-known and popular amongst the gaming and esports enthusiasts' community in India.

Also, Thug, Goldy and Mortal are the co-founders of S8UL, one of the largest esports organizations in India. With this development, STAN has now become India's first platform to partner with elite gaming creators, S8UL Mortal and Godlike Jonathan.

The key objective of the partnership between STAN and these creators is to build an ecosystem for Mortal's, Goldy's and Thug's fans in order to connect with them as well as to unlock new-age exciting and engaging experiences for the burgeoning fan base. It enables STAN to have the exclusive rights to create non-NFT digital collectibles of these legendary creators.

Furthermore, this is a step forward by STAN in offering other types of services and rewards with and for these creators and their fans, including but not limited to Instagram Shoutouts, Play-A-Match, and Talkshow with the Creator. Besides, vis-à-vis the collaborations with Thug and Goldy, STAN users would have access to these two creators' respective Voice Rooms (a newly-launched feature on the STAN app where a creator joins a space where he/she can interact with their fans via voice messages).

Speaking on the recent partnerships, Nauman Mulla, Co-Founder and COO, STAN says, "We are delighted and proud to announce the collaborations with reputable creators like Mortal, Thug and Goldy, for creating their official digital collectibles and ushering in innovative fan engagement strategies and outcomes for their fans. As a web3 fan engagement startup that is deeply focused on bolstering the gaming and esports ecosystem of the nation, it was a no-brainer to partner with these leading creators, each of whose fan base runs in millions. Speaking about the partnerships, Naman Mathur Aka S8ul Mortal said, "Partnering up with STAN has given me an opportunity to feel my fan's love for me in a more innovative way! I have always wanted to connect with my fans on a personal level and STAN has made this possible. This sublime partnership with STAN is the first step towards making sure my fans get the best experience out there."

Animesh Agarwal Aka Thug said, "I'm really happy to be a part of this invigorating experience that STAN is providing to their fans, as this gives me a chance for my fans to interact with them directly. I am very excited to see this partnership open new avenues of growth in fan engagement."

Besides being a part of S8UL, both Thug and Goldy individually are massive creators as well. Whereas, Mortal is one of the most-celebrated BGMI content creators in India currently who has represented India on many international platforms and tournaments and won many awards, titles and accolades throughout his professional esports career. On the other hand, STAN has built a uniquely-crafted one-stop platform for the constantly growing pool of esports fans in India and the world to optimally engage, play and grow closer to their idols. The startup has already inked both NFT and non-NFT digital collectible partnerships with several leading FreeFire and BGMI athletes and creators in our country.

The author can be reached at bkabir@entrepreneurindia.com and Instagram.com/kabirsinghbhandari

Kabir Singh Bhandari

Senior Associate Editor

Related Topics

Thought Leaders

5 Small Daily Habits Self-Made Millionaires Use to Grow Their Wealth

We've all seen what self-made millionaires look like on TV, but it's a lot more subtle than that. Brian Tracy researched what small daily habits these successful entrepreneurs adopted on their journey from rags to riches.

Marketing

5 Ways to Increase Your Brand's Visibility Online in Under 30 Days

The right marketing message and product or service can create explosive growth and take a brand from zero to a household name.

Marketing

5 Ways to Get Media Coverage for Your Brand

Learn the secrets that the top PR firms use to get media coverage for brands.

Marketing

6 Ways to Wring All the Value from Your Earned Media Coverage

Press coverage can help your brand gain visibility and increase credibility — but not if no one sees it. What can you do to get more value from the media placements you've worked so hard to earn?

Leadership

20 Ways to Achieve Street Smart Wisdom for Leaders and Entrepreneurs

Leaders need to be street-smart to stay ahead of the curve, make educated decisions and continue to be successful.