Get All Access for $5/mo

Aditya Birla Group Enters Into D2C Fashion With TMRW The new venture is in line with the company's strategy to launch and support new-age digital ventures

By Teena Jose

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Aditya Birla Group Twitter handle

Aditya Birla Groups, on Wednesday, has announced the launch of its "house of brands' entity, TMRW, to enhance digital fashion and lifestyle brands. It aims to create a large portfolio of disruptor brands in the fashion and lifestyle space and enables the next phase of D2C growth in the country. The move is in line with the company's strategy to launch and support new-age digital ventures.

"TMRW, an Aditya Birla Group venture, will create India's largest portfolio of disruptor brands in the fashion and lifestyle space and enable the next phase of D2C growth in India, which is poised to be a $100 billion market by 2025," said the company in a statement.

TMRW will function as a wholly-owned subsidiary of Aditya Birla Fashion and Retail. It also plans to attract capital in the venture from sovereign wealth funds and other investors. The target is to build and buy more than 30 brands over the next three years, as per the statement.

Aditya Birla Group appointed former Facebook and Bain executive Prashanth Aluru as the CEO and co-founder to head the new venture. "Prashanth will set up a nimble and agile founding team with right skill and capabilities. He comes with extensive experience in digital and technology across strategy, growth and investing," stated the company in the announcement.

Ashish Dikshit, managing director of ABFRL, said in a news statement, "With the launch of this venture, we intend to double down our ongoing program of strategically attracting new pools of capital that are seeking investment in high-growth businesses."

According to reports, the D2C market has the most growth potential of all. It is expected to make $43.2 billion sales by 2025. Also, it will be the most popular part of the online fashion business by 2025, when clothes and shoes make up more than 77 per cent of it.

Teena Jose

News Desk Reporter with Entrepreneur India

Teena is a post graduate in financial journalism. She has an avid interest in content creation, digital media and fashion.

Academic Excellence Is Not Necessary for Success in Life: Hear from the Founder of this Exciting New Digital Education Platform.

Many educational platforms are emerging these days to help people qualify for various types of entrance examinations. But what about the students who don't want to take the traditional path, the ones who don't rank among the top 10 in the classroom yet still aim high in life?

News and Trends

99labels Co-Founder Ishita Swarup Passes Away

Just two years into the business, it raised INR 16 crore from Info Edge and Bikhchandani, but it didn't go well


India Needs Homegrown Product Companies In Semiconductor: Cadence Design's India MD

Most multinationals retain product ownership, key value and intellectual property at their headquarters. As a result, India, despite having a vast pool of design talent, lacks significant Indian product companies in the semiconductor industry, says Jaswinder Ahuja, MD, India Cadence Design Systems.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.