Get All Access for $5/mo

Aditya Birla Group Enters Into D2C Fashion With TMRW The new venture is in line with the company's strategy to launch and support new-age digital ventures

By Teena Jose

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Aditya Birla Group Twitter handle

Aditya Birla Groups, on Wednesday, has announced the launch of its "house of brands' entity, TMRW, to enhance digital fashion and lifestyle brands. It aims to create a large portfolio of disruptor brands in the fashion and lifestyle space and enables the next phase of D2C growth in the country. The move is in line with the company's strategy to launch and support new-age digital ventures.

"TMRW, an Aditya Birla Group venture, will create India's largest portfolio of disruptor brands in the fashion and lifestyle space and enable the next phase of D2C growth in India, which is poised to be a $100 billion market by 2025," said the company in a statement.

TMRW will function as a wholly-owned subsidiary of Aditya Birla Fashion and Retail. It also plans to attract capital in the venture from sovereign wealth funds and other investors. The target is to build and buy more than 30 brands over the next three years, as per the statement.

Aditya Birla Group appointed former Facebook and Bain executive Prashanth Aluru as the CEO and co-founder to head the new venture. "Prashanth will set up a nimble and agile founding team with right skill and capabilities. He comes with extensive experience in digital and technology across strategy, growth and investing," stated the company in the announcement.

Ashish Dikshit, managing director of ABFRL, said in a news statement, "With the launch of this venture, we intend to double down our ongoing program of strategically attracting new pools of capital that are seeking investment in high-growth businesses."

According to reports, the D2C market has the most growth potential of all. It is expected to make $43.2 billion sales by 2025. Also, it will be the most popular part of the online fashion business by 2025, when clothes and shoes make up more than 77 per cent of it.

Teena Jose

News Desk Reporter with Entrepreneur India

Teena is a post graduate in financial journalism. She has an avid interest in content creation, digital media and fashion.
Side Hustle

'Hustling Every Day': These Friends Started a Side Hustle With $2,500 Each — It 'Snowballed' to Over $500,000 and Became a Multimillion-Dollar Brand

Paris Emily Nicholson and Saskia Teje Jenkins had a 2020 brainstorm session that led to a lucrative business.

Leadership

Visionaries or Vague Promises? Why Companies Fail Without Leaders Who See Beyond the Bottom Line

Visionary leaders turn bold ideas into lasting impact by building resilience, clarity and future-ready teams.

Marketing

5 Critical Mistakes to Avoid When Giving a Presentation

Are you tired of enduring dull presentations? Over the years, I have compiled a list of common presentation mistakes and how to avoid them. Here are my top five tips.

Business News

Former Steve Jobs Intern Says This Is How He Would Have Approached AI

The former intern is now the CEO of AI and data company DataStax.

Science & Technology

5 Automation Strategies Every Small Business Should Follow

It's time we make IT automation work for us: streamline processes, boost efficiency and drive growth with the right tools and strategy.

Science & Technology

Why Businesses Are Relying on Automation to Survive the Labor Crisis

Robots are revolutionizing industries by addressing labor shortages and enhancing efficiency, while businesses navigate challenges like workforce adaptation and high implementation costs.