Ad:tech Receives Overwhelming Response In Its 10th Edition The event took a 360-degree approach towards everything that is shaping the new world of advertising and marketing

By Teena Jose

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Company handout

India's marketing and media technology event, ad:tech, received an overwhelming response on the opening day. The 2022 chapter of ad:tech had around 100 speakers, 36 sessions, 35 sponsors and over 5,000 signups. The event claimed to boost the spirits of the media and marketing industry. The theme of the ad:tech event R.I.S.E — Responsible, Inclusive, Scalable, Experiential— encompassed the challenges faced by business and the shift of business into new territories and lays out a foundation for business to rapidly adapt the new normal.

The key sessions of first day included, "Empowering Brands for Rise' (Connecting online and offline world), "Creator Economy' (How creators are changing the marketing landscape), "Road to the metaverse' (Interaction and Immersion) and the day concluded with Usha Uthup, Indian pop star, speaking about her take on the future of Indian music industry.

"We are extremely thrilled to receive such an amazing response for the 10th edition. It is heartening to see that the theme R.I.S.E is truly relevant to the current market sentiments of moving towards a fast adapting and innovating digital marketing world," said Jaswant Singh, country head, ad:tech.

The ad:tech will be hosting more than 80 companies across its expo floors and the range of service stretch across various industry segments including media marketing, e-commerce, retail, technology services and products, over the two days. The key sponsoring partners includes DailyHunt, Affinity, Xapads, Yahoo, Spotify, GlobaleMedia, JioAds and so on, as per the statement.

The event aims to create an environment for synergy between marketing, technology and media and leave a meaningful collaboration in its wake by influencing more than 5000 decision makers at a go. Starting from D2C growth and legacy brands, moving to e-commerce, right up to customer trend shifts, the event takes on a 360-degree approach towards everything that is shaping the new world of advertising and marketing.

Teena Jose

News Desk Reporter with Entrepreneur India

Teena is a post graduate in financial journalism. She has an avid interest in content creation, digital media and fashion.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Related Topics


International Security Firm Welcomes Female India Native to an Essential Leadership Position

Yasmin Brar has been appointed as the Operations Strategy Director, a role that underscores the company's commitment to innovation, expansion, and strategic management

Growing a Business

How to Bridge the Gap Between Aspirations and Reality in Business

Bringing a vision to life requires a good dose of self-honesty and a multi-year plan for incremental progress.

Growing a Business

Lifetime Access to Business Advice with This AI-Powered Service is Just $29.99

With Consultio Pro, you'll find expertise on topics like data analysis, financial analysis, innovation management, and so much more.

Business Ideas

55 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.


5 Ways ChatGPT Will Impact Digital Marketing

ChatGPT is creating ripples across the digital landscape right now. Here are five ways it can benefit your ads, campaigns and marketing strategies.

Science & Technology

How Can Marketers Use ChatGPT? Here Are the Top 11 Uses.

With the recent developments in AI and the popularity of ChatGPT, you may want to integrate AI into your marketing practices. Find out how.