Agritech Startup Veg Route Raises $1.1 Million Seed Fund The fund raised will be used to enhance tech and data-driven solutions for strengthening and revolutionizing the fresh produce supply chain which connects farmers and consumers

By Teena Jose

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Company handout

Veg Route, Chennai-based agritech startup, has raised $1.1 million in Seed funding round, led by VGROW Ventures from US. The round also witnessed participation from Ravi Shankar Kathirvelu (chief business officer and investor), Mohan K and Jai Kumar (founders of fintech startup, Ippopay), Hari TN (co-founder, Artha School of Entrepreneurship) and Abhishek Raj Pandey (head of commercial operations, Mamaearth) among other angel investors of India and US. The fund raised will be used to enhance tech and data-driven solutions for strengthening and revolutionizing the fresh produce supply chain which connects farmers and consumers, along with plans to establish cold stored warehouses and invest in e-vehicles for last mile delivery operations and also extended support to farmers by establishing collection centers in smaller towns and villages of south India.

"Helping farmers to sell their fresh produce at the right pricing and helping people from all walks of life to become our consumers by ensuring best quality, right pricing, timely delivery will make us expand and connect with more than 50,000 farmers to about 2.5 lakh consumers per day in over 100 cities by 2025," said Shyam Prashad Rajasekaran, CEO, Veg Route.

Founded in 2020, Veg Route is an online delivery platform that offers freshly handpicked fresh produce from farms right to your doorsteps in over 5 cities across tier II and tier III towns of India, headquartered in Chennai.

"The market is big and current solutions are all suboptimal. There is a huge opportunity to significantly enhance customer experience with a razor-sharp focus on this one category, namely F&V. I like the founder's grounded yet ambitious personality that is ethical yet extremely hungry to create an impact," Hari TN, co-founder, Artha School of Entrepreneurship.

Teena Jose

News Desk Reporter with Entrepreneur India

Teena is a post graduate in financial journalism. She has an avid interest in content creation, digital media and fashion.
Side Hustle

How to Build Endless Passive Income With This Simple Online Hustle

Autopilot stores aren't just income streams. They are passports to freedom, flexibility and finally working and living on your own terms.

Marketing

Why Most Startups Fail to Get National Press — and What To Do Instead

Tech startups often struggle to gain national news coverage. Here's how startups can achieve that elusive national media attention.

Business News

Elon Musk's xAI Is Hiring Engineers for Its Anime 'AI Companions' — With Salaries Up to $440,000 a Year

xAI launched a set of "AI companions" earlier this week, with a third on the way.

Business News

ChatGPT's New Update Can Create PowerPoint Presentations and Excel Spreadsheets for You

The new AI agent can generate Google Sheets and slide decks, making it a powerful new office tool.

Starting a Business

Got a Startup Idea? Here's What It Really Takes to Make It Work

Having a great idea is only the starting line.

Leadership

We Have More Productivity Tools Than Ever — So Why Are We Getting Less Done?

Despite all the tools promising speed and efficiency, most companies are working harder and getting less done. The culprit isn't the technology; it's how we use it.