Get All Access for $5/mo

Agritech Startup Veg Route Raises $1.1 Million Seed Fund The fund raised will be used to enhance tech and data-driven solutions for strengthening and revolutionizing the fresh produce supply chain which connects farmers and consumers

By Teena Jose

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Company handout

Veg Route, Chennai-based agritech startup, has raised $1.1 million in Seed funding round, led by VGROW Ventures from US. The round also witnessed participation from Ravi Shankar Kathirvelu (chief business officer and investor), Mohan K and Jai Kumar (founders of fintech startup, Ippopay), Hari TN (co-founder, Artha School of Entrepreneurship) and Abhishek Raj Pandey (head of commercial operations, Mamaearth) among other angel investors of India and US. The fund raised will be used to enhance tech and data-driven solutions for strengthening and revolutionizing the fresh produce supply chain which connects farmers and consumers, along with plans to establish cold stored warehouses and invest in e-vehicles for last mile delivery operations and also extended support to farmers by establishing collection centers in smaller towns and villages of south India.

"Helping farmers to sell their fresh produce at the right pricing and helping people from all walks of life to become our consumers by ensuring best quality, right pricing, timely delivery will make us expand and connect with more than 50,000 farmers to about 2.5 lakh consumers per day in over 100 cities by 2025," said Shyam Prashad Rajasekaran, CEO, Veg Route.

Founded in 2020, Veg Route is an online delivery platform that offers freshly handpicked fresh produce from farms right to your doorsteps in over 5 cities across tier II and tier III towns of India, headquartered in Chennai.

"The market is big and current solutions are all suboptimal. There is a huge opportunity to significantly enhance customer experience with a razor-sharp focus on this one category, namely F&V. I like the founder's grounded yet ambitious personality that is ethical yet extremely hungry to create an impact," Hari TN, co-founder, Artha School of Entrepreneurship.

Teena Jose

News Desk Reporter with Entrepreneur India

Teena is a post graduate in financial journalism. She has an avid interest in content creation, digital media and fashion.
News and Trends

Recur Club Announces Credit Offerings for Startups Beyond Series A and SMEs

In FY 24–25, the platform also plans to deploy an additional INR 2000 crores through its Recur Swift program for startups.

News and Trends

Uber Launches Moto Women in Bengaluru, Connecting Female Riders with Female Drivers

Uber Moto Women aims to ensure safety with real-time trip sharing, anonymised contact details, and RideCheck monitoring for irregularities. It also offers 24x7 priority support via Uber's Safety Helpline for women riders and drivers.

News and Trends

Talent, Digital Infra, Policy, and Startups Driving India's GCC Ecosystem

By leveraging its demographic dividend and evolving policies, India is uniquely positioned to become the preferred choice for global enterprises seeking scalability, resilience, and a future-ready operational base.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

News and Trends

Indian Venture Ecosystem Poised for Global Ascent: Recovery, IPO Resurgence, and 'Building for Bharat' to Define 2025

India's GDP is poised to scale from USD 4 trillion to USD 8 trillion over the next decade and will offer a playground that is remarkable for both founders and venture capital (VC) firms, said Pranav Pai, Founding Partner and CIO at 3one4 Capital.

Starting a Business

Nearly 50% of America's Workforce Has a Secondary Source of Income or Side Hustle. Here Are 7 Steps You Should Take to Create Lasting Value for Yours.

Today's entrepreneurs have the opportunity to generate long-lasting supplementary income if they take these steps.