BetterPlace Acquires OkayGo To Formalize Gig-Economy The acquisition has the potential to consistently increase daily earnings of frontline workers by 25 to 30 per cent compared to minimum wages

By Teena Jose

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Company handout

BetterPlace, a full-stack platform for frontline workforce management, has announced the acquisition of OkayGo, an on-demand blue-collared gig workforce management platform for enterprises, for an undisclosed amount. This acquisition aims to reduce the cost of hiring for enterprises by 15 to 20 per cent by providing them a pool of pre-skilled and pre-verified workers ready to be deployed for short-term tasks.

"Despite having a large employable pool, enterprises in India are now facing an acute shortage of skilled workforce. The only way to solve this problem is to provide a mutually beneficial marketplace geared towards enabling people to gainfully employed. This acquisition is a major step towards that direction, allowing us to inch closer to our goal building a better world for enterprises and frontline workers in India," said Pravin Agarwala, co-founder and CEO, BetterPlace.

BetterPlace has been formalizing this industry through technology in a way which uplifts the dignity and well-being of the frontline and gig-workforce. This acquisition will consolidate the frontline workforce management space in India and make BetterPlace a large player in the space, as per the company's statement.

"We started OkayGo with a clear vision to empower half a billion people to get flexible gig-opportunities and provide businesses with high quality talent instantly. BetterPlace would provide us a fillip to achieve our vision," said Tomonaga Tejima, co-founder, OkayGo.

Founded in 2015, BetterPlace is a tech platform for frontline workforce management. Through its platform play, BetterPlace also offers flexible and contractual staffing solutions to its clients through its workforce fulfillment business vertical, BetterPlace Select.

Teena Jose

News Desk Reporter with Entrepreneur India

Teena is a post graduate in financial journalism. She has an avid interest in content creation, digital media and fashion.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Related Topics

Business News

'I Don't Feel Like It's Unreasonable': A-List Actor Refused Service At Hotspot For Not Following Dress Code

Academy Award-winning actor Russell Crowe had quite the afternoon after trying to stop at a Japanese steakhouse in Melbourne, Australia following a game of tennis.

Business News

He Built a Personal Finance App That Manages $8 Billion for Half a Million Customers. Here Is the CEO of M1's Hard-Earned Advice for Future Founders.

On this episode of "The CEO Series," M1 founder and CEO Brian Barnes shares how his passion for investing led to the creation of this powerful personal finance app.

Business Ideas

55 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Who Owns The Rights to Your AI-Generated Content? Not, It's Not You. Uncover The Scary Truth That Puts AI Users At Risk.

The realization that copyright laws do not protect AI-generated material might come as a shock to many.

Growing a Business

How This Entrepreneur Went From Broke to $2.3 Million in Sales

He used the '3 E Method' to turn around a failing business in a few short months.

Growing a Business

Go Beyond Swapping Business Cards and Small Talk — Here's How to Forge Meaningful Relationships.

Deeper connections are truly the most effective way to grow your career, company or personal life. Here's how to cultivate them through networking.