Get All Access for $5/mo

Coworking Spaces : The Future of Workforce If coworking spaces want to continue business-as-usual and ensure greater attraction of corporates towards them, they will have to implement heightened safety protocols, higher than a traditional office

By Paras Arora

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Pixabay

Since the coronavirus outbreak in India, all of us are living a life beyond imagination. The 3-month long lockdown forced all of us to stay home and adopt work from home as a new normal. Though some companies were technologically equipped to work effectively while employees stayed home, a major part had to make many adjustments - technologically and mentally, to adjust to the uncertain situation.

Now that lockdown is over, and states are gradually opening different operations with restrictions, a big challenge lies ahead of the corporate sector as to how to restart the usual business because work from home cannot stay forever. A lot of innovative policies need to be implemented across all work environments to get hold of the risk of virus spread. In this regard, coworking spaces have an imperative role to play.

Considering the present scenario when many start-ups and also some big companies are grappling to restart their operations, they might switch to coworking space for their limited requirement and cost savings. If coworking spaces want to continue business-as-usual and ensure greater attraction of corporates towards them, they will have to implement heightened safety protocols, higher than a traditional office.

A Revised Business Strategy

Coworking sector's bet on enterprises and enclosed private offices may have given them a slight edge in weathering the current storm. However, they still need to make lasting changes to bounce back. As one-of-a-kind transition occurs, when all of us tread our path from multiple lockdown extensions towards unlock, more operators may opt for a revenue-share model with landlords to protect themselves.

As a part of their business continuity efforts, the coworking sector businesses are primarily focusing on ensuring the safety of members and hygiene of premises at the highest level. Moving ahead, there is also a need to re-design the workspaces with more focus on the activity-based working environment along with collaboration zones. The sector has always held the edge when it comes to cost-efficiency, and considering the present situation when the financial burden is huge on almost every organisation, the community expects to see the fastest revival during unlock. As the coronavirus scare eases out and many companies look to restart their business-as-usual, coworking spaces are expected to be the first preference for many because of their cost-effectiveness and flexibility in the time period of rental agreements.

Unprecedented Transformation

As against the pre-COVID era, when optimising the use of office space was a priority, large-scale behavioral and physical space alterations are inevitable in present scenario - seating at offices following social distancing norms, shift-based work, virtual meetings and conferences, strict hygiene protocol with regular sanitisation of premises and sanitising every member entering the premises.

The implementation of safety protocol is not as difficult as it is thought to be as the usually uncouth public is surprisingly compliant now. People are aware that they face a dire threat, and almost everyone is following social distancing norms and wearing masks for good measure. Other important measures include adequate space between workstations, staggered meal timings with seating demarcation, restriction of gatherings in common areas, increased spacing between seats in meeting rooms, and so on.

Summing It All Up

As risk management becomes an important part of organisational strategy, especially when companies chalk out their business continuity plans, chances are there will be an increased opportunity for flexible workspaces in Tier 2 & Tier 3 cities. The coworking sector is continuously striving to re-strategize their plans as they prepare for the possible scenarios once normalcy resumes. While the situation is still uncertain, the coworking businesses are well prepared to make a smooth comeback.

Paras Arora

Co-founder & CEO, Qdesq

Paras Arora is the Founder & CEO of Qdesq, India’s largest flexible workplace rental platform. Qdesq is a premier destination that offers a tech-enabled platform for the workforce to search and book flexible
workspaces. Offering an easy, effective, and brokerage free solution, the company serves as a true marketplace to make an informed choice for workspace seekers.

Backed by a highly creative entrepreneurial streak, Arora has a diverse set of experience that covers real estate and asset management, investor relations, digital marketing and flex space know-how. This comes in handy, as he provides strategic direction to the group and helps reach their goal in the fast-paced, constantly evolving flex real estate market.

His experience spanning over 18+ years in the industry has given him the opportunity to gather insights about bridging gap between services being delivered and customer expectations. He has demonstrated capabilities in managing businesses independently, armed with experiences in delivering optimal business results through innovative solutions, clever budget allocations and optimized production processes.

Having a strong background in flexible real estate, Arora’s vision is to make workspace search smarter and simpler. With this vision, his mission is to position Qdesq as one-stop workspace rental platform. 

Arora has won many awards and accolades, including “Indian Achievers Award” at National Leadership Summit 2019, and Qdesq won “Top 50 Companies” at InterCon Dubai 2019 and “Technology of the Year” at Realty+ Awards & Summit 2020 under his leadership recently. He holds a master’s degree in retail strategy and management from London Metropolitan University. In his free time, he enjoys travelling and has a keen interest in politics and sports.

Business News

Apple Is Adding ChatGPT to iPhones This Week. Here's How It Works.

ChatGPT will take over questions that Siri can't answer.

Growing a Business

5 Effective Strategies to Boost Your Business's Online Presence

Boosting your online presence in 2025 is the key to success for businesses looking to grow. Working on your branding and reputation management is important to drive more sales and improve conversion.

Marketing

He Pitched His First Business at 12 and Sold a Company for 8 Figures When He Was 23. Here's This Gen Z Marketing Expert's Next Big Move.

Griffin Haddrill built a marketing empire working with artists like Justin Bieber and Lil Nas X. Learn how he tapped into Gen Z's digital culture and turned viral campaigns into a business model.

Growing a Business

How to Spot Trends and Anticipate Market Shifts Before Your Competition

Discover how to identify disruptive trends before your competitors by mastering the art of anticipating market shifts. Learn strategies for staying ahead and gaining a competitive edge in business.

Business News

Macy's CEO Confirms Employee Made Accounting Errors Worth $151 Million, Though Not for 'Personal Gain'

The company announced its third-quarter earnings Wednesday after a delay.

Personal Finance

This Candlestick Trading Masterclass Can Help You Unlock Passive Income for Your Business

Learn what it takes to make smart investments in the stock market.