Get All Access for $5/mo

Here's What Investors Want to Hear from an Entrepreneur To get that cheque, it is important for start-ups to emphasize on their dream, rather than focusing on the need for money

By Bhavya Kaushal

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.


While the idea of becoming a part of the start-up ecosystem is alluring, as is the fame attached in case it clicks, the reality is that the path is perhaps not for the faint-hearted. One of the most difficult parts is raising funds from investors, and convincing them is not easy. Here are some of traits that an investor looks for in an entrepreneur before writing a cheque.

Discuss Your Passion, Not the Money

Sitting across the table, an entrepreneur wonders how she should begin the "pitch'. Speaking at Franchise India's StartUp Summit 2019, founder and managing partner of Rockstud Capital Abhishek Agarwal, said, "Entrepreneurs should not discuss money but the passion they hold for their company." According to him, entrepreneurs should know that their priority must be consumers and not funds. "If you are able to sell your dream and know how to get customers, funders will come to you," he added.

Keeping Fundamentals Strong

Entrepreneurs wonder what an investor looks for or evaluates while scanning the term sheet of any company. Well, the answer is strong fundamentals. Vikas Sarda, chief financial officer of Unitus Capital, said, "If the fundamentals of a company are strong then it is easier for an investor to show interest in the entrepreneur as well as his business model."

Finding a Gap

Entrepreneurship is all about finding a gap and bring in an innovation to bridge that gap. "Funders are ready to put money if a start-up has identified a gap and has a plan to fill it," says Sachin Jaiswal, CEO and co-founder of Another way to understand this is to look at the market winners in the foodtech and transport tech space.

Cab aggregators Uber and Ola and foodtech unicorns Zomato and Swiggy understood that need and are thriving today by offering "convenience'.

Not a Fancy Email

An entrepreneur doesn't need to write a fancy email in order to get the attention of an investor. In fact, investors always have paucity of time and therefore catching the attention of the investor in the first two lines of the email could prove to be a winner for an entrepreneur, said Dhanu Das, founder of Alpha Capital.

Das also added that timing of the start-up is very important apart from the idea.

Bhavya Kaushal

Former Features Writer

I am a work-in-progress writer and human being. An English graduate from Delhi University, writing is my passion and currently, I was Entrepreneur India's start-up reporter. I love covering start-ups and weaving their stories into unforgettable tales with the power of ink! 
News and Trends

Dee Piping Goes Public: Announces Initial Public Offering

Dee Development Engineers Limited, commonly known as 'Dee Piping,' has announced its transition into a public limited company.

Business Solutions

Increase Productivity with This Microsoft 365 Subscription, Now $25 Off

It can make the entrepreneur life a lot easier.

News and Trends

Unifi Capital Launches Two New Funds at GIFT City

Rangoli India Fund and G20 Portfolio are the two new funds launched by Unifi Capital, via its subsidiary UIML in GIFT City, to expand international investment opportunities.

Business News

Apple Pay Later Is Ending. Here's What's Taking Its Place.

The program was available for less than a year.


I've Grown a High-Performing Team in Just 2 Years — Here's are 5 Growth Strategies I Learned

A team's strength lies in its people's individual skills and how they synergistically come together.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.