Ensuredit Raises $4.2 Million in Pre-Series A Funding Led by Cover Genius Funds will be utilized to ramp up product offerings and expand the technology team

By Saptak Bardhan

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Company

Ensuredit on Tuesday announced to have raised $4.2 million in pre-Series Round A led by Cover Genius with participation from other leading investors including 9Unicorns, NexStep Discovery Pte, CP Ventures, Venture Catalysts and IPV. Apart from the new investors, existing investors also participated in the current round. Funds will be utilized to ramp up product offerings and expand the technology team. Ensuredit will deploy context-relevant artificial intelligence (AI)/machine learning (ML) and computer vision-based products that will make customer journeys easy, customer on-boarding, providing deep business analytics and preventing leakage in financial reconciliation.

"We are passionate about delivering innovative technology and digitization solutions to the Insurance industry, with a special focus on Insurance intermediaries and distributors. We believe that empowering them with this technology is critical to the industry's goal of making insurance available to every Indian," said Amit Boni, founder and CEO, Ensuredit.

"As Cover Genius deepens its global capabilities, especially in the Indian market which is highly underinsured, we are eager to help Ensuredit use its technology to bring relevancy to the traditional insurance market. Having successfully partnered with some of India's largest digital companies, such as Flipkart and Pepperfry, we believe this region is poised to adopt an embedded protection model," said Angus McDonald, CEO and co-founder, Cover Genius.

Founded in 2019 by Amit Boni, Rohit Sadhu, and Vikas Ranga, the platform aims to disrupt the insurance industry in India and unlock the next chapter of its development by utilizing the power of technology. To achieve this, the company focuses on working closely with existing insurance distributors in enhancing their sales force acquisition and productivity while enabling them to onboard a greater number of insurance manufacturers and channel partners. Ensuredit aims to enable the tech-led delivery of over a million insurance policies in the current fiscal year.

Saptak Bardhan

Former Trainee Writer

Former Trainee Writer
Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Growing a Business

'Boring' Businesses Are Making Millionaires — and You Can Borrow Their Strategies For Success

The silent growth strategy reveals how understated, steady businesses are quietly creating wealth for entrepreneurs in 2025. By focusing on long-term consistency and incremental progress, these "boring" industries are proving to be gold mines for those willing to embrace stability over hype.

News and Trends

goSTOPS Raises INR 35 Cr in Series A to Expand Youth Travel Hostel Network

goSTOPS will use the fresh funding to expand to 10,000 beds across 100 locations, enhance operations, upgrade technology, and improve social experiences, solidifying its position as a leading youth travel brand.

News and Trends

AmpereHour Energy Secures $5 Million in Series A Funding to Drive Energy Storage Expansion

The fresh funding reinforces AmpereHour Energy's position as a key player in the energy storage market, driving the transition to renewable energy with reliable, scalable, and cost-effective solutions.

News and Trends

AI-Powered Admissions Startup Ambitio Secures USD 2 Mn Funding

The fresh capital will be used to enhance its AI-driven technology and expand its distribution channels, the company announced.

Business News

YouTuber MrBeast Makes More Money From His Side Hustle Than From His YouTube Videos

The 26-year-old creator has racked up hundreds of millions of views and subscribers on YouTube, but it isn't his main moneymaker.