Get All Access for $5/mo

Union Minister Piyush Goyal's 'Dil Maange More' Message For Entertainment Industry On day 2 of FICCI Frames 2023, Piyush Goyal, Union Minister of Textile, Commerce and Industry and Consumer Affairs spoke about the meeting of commerce and creativity, while addressing the audience through a virtual session.

By Kabir Singh Bhandari

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Piyush Goyal, Union Minister of Textile, Commerce and Industry and Consumer Affairs at FICCI Frames 2023.

On day 2 of FICCI Frames 2023, Piyush Goyal, Union Minister of Textile, Commerce and Industry and Consumer Affairs spoke about the meeting of commerce and creativity, while addressing the audience through a virtual session.

The Union Minister started off his speech by saying that the media and entertainment industry always demonstrates a vibrancy and is as a key pillar of India's cultural identity, rich heritage and soft power. "If you talk to a Russian delegation of commerce they will certainly talk about Mera Naam Joker (1970) or Raj Kapoor. You talk to somebody from China maybe and he has to discuss Dangal (2016). The entertainment industry has a huge potential to connect people, to connect businesses and nations and build up a future where we understand each other better and appreciate the different conditions in different countries. This takes place through the medium of entertainment or fun and glamour, and can truly showcase to the world what India, the new India of today, reflects and represents. You also boost the economy significantly and help us reach newer countries, and audiences. You influence public opinion," Goyal said.

He mentioned how the future looks brighter and better when we look at it from the lens of entertainment, saying that he hoped the same would 'rub off on the media sector too.' This encourages those in the government, business and the Indian people to be more aspirational to look at the future with greater hopes and demanding better lifestyles and business opportunities, also mentioning how proud everyone was with India's Oscar wins- The Elephant Whisperer and Naatu Naatu.

"So I can say 'ye dil mange more' defines the expectations from the media and entertainment industry," Goyal said, using the popular catch phrase made popular from an old Pepsi commercial.

He also opined on how the smartphone has changed things significantly, with the technology changing filmmaking and also aiding everyday people to be able to photograph and record videos, making the process of filmmaking easier for everyone. While addressing the audience, he also said he could not be there in person as it was election time and he was tied up with a lot of activity on various fronts, such as the negotiations on free trade agreements with different countries.
Kabir Singh Bhandari

Former Senior Assistant Editor

Leadership

How to Master the Art of Delegation — Lessons From Andrew Carnegie's Legacy

Here's what Andrew Carnegie can teach today's entrepreneurs about leadership, teamwork and effective delegation.

Personal Finance

This Candlestick Trading Masterclass Can Help You Unlock Passive Income for Your Business

Learn what it takes to make smart investments in the stock market.

News and Trends

East Ocyon Bio, Culture Circle, Power Gummies, and Navanc Raise Early-Stage Funding

The startups listed below have disclosed investment rounds.

Fundraising

Will Investors Bite on a Pizza Wallet? Find Out on the Wild Season Finale of 'Elevator Pitch.'

On the season 12 finale of "Entrepreneur Elevator Pitch," contestants teach investors to look at ordinary things in a whole new way.

News and Trends

Haber Secures USD 44 Mn in Series C Round to Drive Global Expansion

Accel remains the largest external stakeholder with an 18.1% stake, followed by Creaegis and Elevation.

Franchise

These Are the Top New and Emerging Franchises of 2024 — And You Can Start One for Less Than $5,000

We evaluated new and emerging brands based on the same rigorous criteria used in the Franchise 500 process, analyzing more than 150 data points.