Get All Access for $5/mo

For the First Time In Nearly 60 Years, Nokia Changes Its Iconic Logo: Report As per the report, the newly launched logo comprises five different shapes forming the word NOKIA

By Teena Jose

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Nokia Twitter handle

Nokia, a smartphone and telecom equipment manufacturer, has decided to change its logo for the first time in nearly 60 years. The new logo was launched by CEO Pekka Lundmark on Sunday. According to a Reuters report, the telecom company focuses on aggressive growth.

As per the report, the newly launched logo comprises five different shapes forming the word NOKIA. Also, the iconic blue color of the old logo has been dropped for a range of colours depending on the use. The announcement of the the new logo was on the eve of the annual Mobile World Congress (MWC) which opens in Barcelona on Monday and runs until March 2.

"This is Nokia, but not as the world has seen us before. Our new brand signals who Nokia is today. We're unleashing the exponential potential of networks and their power to help reshape the way we all live and work," tweeted Nokia#MWC23 while sharing the short video clip of the new logo.

"There was an association to smartphones and nowadays we are a business technology company," Chief Executive Pekka Lundmark told Reuters in an interview.

While Nokia still aims to grow its service provider business, where it sells equipment to telecom companies, its main focus is now to sell gear to other businesses, stated Reuters.

"We had very good 21% growth last year in enterprise, which is currently about 8% of our sales, (or) $2.11 billion roughly. We want to take that to double digits as quickly as possible," Lundmark reportedly said.

Besides unveiling a new logo, the brand also outlined how it expects networks to evolve in the next seven years or so, and how it is planning to evolve in line with these changes.

According to the report, Lundmark further said that Nokia will focus on adding market share in the company's business by serving wireless service providers with network equipment. The company also plans to review the growth path of its different businesses and consider alternatives, including divestment.

According to Livemint, the CEO said in an interview, "We want to launch a new brand that is focusing very much on the networks and industrial digitalisation, which is a completely different thing from the legacy mobile phones."

Teena Jose

News Desk Reporter with Entrepreneur India

Teena is a post graduate in financial journalism. She has an avid interest in content creation, digital media and fashion.
Business News

Want to Start a Business? Skip the MBA, Says Bestselling Author

Entrepreneur Josh Kaufman says that the average person with an idea can go from working a job to earning $10,000 a month running their own business — no MBA required.

Leadership

Your Definition of Leadership Is Outdated — Here's How to Be a Better Leader in the Modern Workplace

In my nearly thirty years as a leader, I've focused on setting a clear vision and empowering my team to achieve our goals. We prioritize establishing shared objectives while allowing for flexibility when needed.

Starting a Business

They Showed Up to Apple With a Product They Built in Their Dorm Room. Now These Entrepreneurs Are on the Way to Changing the Way Fans Watch Sports.

How Rahat Kulshreshtha and Gaurav Mehta launched Quidich Innovation Labs, technology that is literally changing the game of sports viewership.

Business News

How Nvidia CEO Jensen Huang Transformed a Graphics Card Company Into an AI Giant: 'One of the Most Remarkable Business Pivots in History'

Here's how Nvidia pivoted its business to explore an emerging technology a decade in advance.

Thought Leaders

25 Common Characteristics of Successful Entrepreneurs

Do you have what it takes to get through hard times? Here are the traits that help home-based business owners thrive.

Leadership

Why Hearing a 'No' is the Best 'Yes' for an Entrepreneur

Throughout the years, I have discovered that rejection is an inevitable part of entrepreneurship, and learning to embrace it is crucial for achieving success.