FreshR Raises $1.2 Million In A Funding Round Led By Axilor Ventures And 1Crowd Funds will be utilized to grow and expand its geographical footprint, develop and implement its tech stack, as well as grow its team

By Saptak Bardhan

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Company

FreshR on Thursday announced to have raised $1.2 million in a funding round led by Axilor Ventures and 1crowd. Funds will be utilized to grow and expand its geographical footprint, develop and implement its tech stack, as well as grow its team.

"The Indian meat industry, of which General Trade and HORECA make up the largest segments, suffers from fragmented demand, high perishability, and under-invested, opaque supply chains. This leads to poor product quality and massive wastage. Our vision is to organize the domestic market by using technology to cater to this fragmented demand and investing in world class infrastructure to manage pan-India sourcing and distribution," said Ambika Satapathy, co-founder, FreshR.

"Ambika and Sadanand are quintessential entrepreneurs who have built a strong business that targets the meat and fisheries supply chain industry bringing high quality standards, transparency and financial access to the various stakeholders in the value chain. Their tech lead model helps integrate a highly fragmented industry bringing in significant efficiencies in creating time and place utility to highly perishable products," said Natasha Kothari, partner, 1Crowd.

Founded by Ambika Satapathy and Sadananda Satapathy, FreshR uses a combination of operational efficiency and technology integration to aggregate an extremely fragmented national demand base and ensure quality, variety and secure high-value transactions for its customers. Since its inception, FreshR has farmed, traded, processed and distributed highly perishable meat products in some of the most remote geographies in Odisha, Andhra Pradesh and Chhattisgarh. The company also launched an application earlier this year which is a one of a kind resource used to standardise prices and grades for the sector and allows bulk buyers from across India to place orders and track quality processes. FreshR had earlier raised a pre-seed round from Villgro, Upaya Social Ventures, Beyond Capital Fund, and other early stage funders.

Saptak Bardhan

Former Trainee Writer

Former Trainee Writer
Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

Nvidia's CEO Says It No Longer Matters If You Never Learned to Code: 'There's a New Programming Language'

At London Tech Week, Nvidia CEO Jensen Huang said even non-programmers can write code thanks to AI.

News and Trends

The Rise of Anish Singh Thakur: The Booming Bulls Story

"I never make any scripts. I just go there, use my real-time experience, and then give them the best knowledge and value," said Anish.

News and Trends

Sanlayan Technologies Secures INR 186 Crore in Series A to Drive Defence Innovation

Sanlayan aims to grow its engineering team fivefold over the next six months by recruiting R&D scientists, domain experts, retired military personnel, and senior executives from both private and public sector defence institutions

Franchise

She Quit Her Corporate Job to Sell a Refreshing Summer Staple — Then Made $38,000 the First Week and $1 Million in Year 1

With nearly $40,000 in first-week sales and $1 million in her first year, DeSario Turner's story is a blueprint for success.

Business News

Apple Kicked Off Its Worldwide Developers Conference Monday. Here's What You Missed.

At Apple's WWDC, the company announced that it is changing up the look of its products by adding a translucent design element called Liquid Glass.