Get All Access for $5/mo

FreshR Raises $1.2 Million In A Funding Round Led By Axilor Ventures And 1Crowd Funds will be utilized to grow and expand its geographical footprint, develop and implement its tech stack, as well as grow its team

By Saptak Bardhan

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Company

FreshR on Thursday announced to have raised $1.2 million in a funding round led by Axilor Ventures and 1crowd. Funds will be utilized to grow and expand its geographical footprint, develop and implement its tech stack, as well as grow its team.

"The Indian meat industry, of which General Trade and HORECA make up the largest segments, suffers from fragmented demand, high perishability, and under-invested, opaque supply chains. This leads to poor product quality and massive wastage. Our vision is to organize the domestic market by using technology to cater to this fragmented demand and investing in world class infrastructure to manage pan-India sourcing and distribution," said Ambika Satapathy, co-founder, FreshR.

"Ambika and Sadanand are quintessential entrepreneurs who have built a strong business that targets the meat and fisheries supply chain industry bringing high quality standards, transparency and financial access to the various stakeholders in the value chain. Their tech lead model helps integrate a highly fragmented industry bringing in significant efficiencies in creating time and place utility to highly perishable products," said Natasha Kothari, partner, 1Crowd.

Founded by Ambika Satapathy and Sadananda Satapathy, FreshR uses a combination of operational efficiency and technology integration to aggregate an extremely fragmented national demand base and ensure quality, variety and secure high-value transactions for its customers. Since its inception, FreshR has farmed, traded, processed and distributed highly perishable meat products in some of the most remote geographies in Odisha, Andhra Pradesh and Chhattisgarh. The company also launched an application earlier this year which is a one of a kind resource used to standardise prices and grades for the sector and allows bulk buyers from across India to place orders and track quality processes. FreshR had earlier raised a pre-seed round from Villgro, Upaya Social Ventures, Beyond Capital Fund, and other early stage funders.

Saptak Bardhan

Former Trainee Writer

Former Trainee Writer
News and Trends

"45% of All Ongoing Hydropower Projects in India are Ours": Patel Engineering

Patel Engineering reported a turnover of INR 4,400 crore in the last fiscal year, with a projected 10 per cent growth for the current year.

Side Hustle

'Hustling Every Day': These Friends Started a Side Hustle With $2,500 Each — It 'Snowballed' to Over $500,000 and Became a Multimillion-Dollar Brand

Paris Emily Nicholson and Saskia Teje Jenkins had a 2020 brainstorm session that led to a lucrative business.

Business News

Here's What the CPI Report Means for Your Wallet, According to JPMorgan and EY Experts

Most experts agree that there will be another rate cut next week.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Data & Recovery

Say Hello to the Secure Cloud Storage Alternative Entrepreneurs Need

Secure, scalable, and cost-effective: Internxt is the smarter choice for cloud storage.

Growing a Business

Over Half of Small Businesses Are Struggling to Grow, Intuit Survey Shows — But These 5 Solutions Can Help

Scaling presents new challenges like manually wrangling growing data, hiring employees and figuring out which digital tools are worth investing in. Consider these five strategies to take your growing small business to the next level.