Global Designs by Indian Auto Giants give new dimension to Make In India

The very best designs of the auto expo summarized right here

learn more about Rustam Singh

By Rustam Singh


Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

The Auto expo 2016 is the annual heavenly event for automobile enthusiasts and media frenzies. But even if you're not a car nerd, the event holds great importance for entrepreneurs and businesses alike to see vital marketing strategies utilized by the automobile giants to keep their sales going. Technology is rapidly replacing entire industries previously thought to be as irreplaceable, such as Uber's motto to make private car ownership a thing of the past. From gas guzzling and loud cranking sports car, today's consumer is shifting to fuel efficient hybrids and showing interest in electric as well as alternate fuel cell technologies.

How do Indian manufacturers compete with such a dramatic shift of priorities of consumers? The Auto Expo clearly demonstrated that clearly by including designs that were difficult to look away from. Given the limited budget of these bad boys, some of the aerodynamical designs are paving way for ultra masculine, robust models that make heads turn in the streets. Here are a few of the best picks:

Alpha Male Exteriors

Image source:

Bold new styling toppled with premium new interiors would be an accurate statement while describing Mahindra XUV 500. The intimidating cheetah-inspired design shape will leave you difficult to look away. Grand luxurious sharp cuts in the interior get justify the luxury it aims to targets. A lowered enhanced suspension gives you superior ride and handling. The powerful engine cannot be guessed from its sturdy masculine front design, but one quick ride makes it very clear immediately. A cleaner design based from designers in Mumbai, this model gets a clear wide grille.

Sharp & zippy turns

Image source:

The debut launch at the Auto Expo 2016 made the new hatchback Tata Zica catch a lot of eyes from enthusiasts and businessmen alike. Despite its seemingly cruel ironical naming after the infamous virus outbreak, the design features a compact and agile stance. Signature hexagon grille in the front takes the centre stage Tata symbol. 3D headlamps with smoked lens sporty black bezel. The sharp tail lamps draw attention to the sporty stance. Graphics of fabric, body hugging seat bolsters, geometric texture accented with chrome handles and premium knitted fabrics, sporty instrument cluster pods give a luxury feel.

Classic yet affordable SUV

Image Source: Twitter/Nabeel A. Khan

India's largest car manufacturer, Maruti enters the highly-competitive sub-compact SUV segment with the Vitara Brezza To give a whole SUV feel, Maruti went with a boxy design. Beefy front fascia, projector headlamps with DRLs, black plastic cladding, round fog lamps and a sliver skid plate, keyless entry and a push button start give class a new meaning at this range.

Pull aside for the giant SUV

Image Source:

Designed by Hyundai's German design center, the aggressive yet stable design instantly meets the eye of the Hyundai Tucson. Prominent hexagonal-shaped grille, LED headlights and daytime running lights are molded into a sculpted hood. Crisply cut chrome exhaust tips and a standard rear spoiler coupled with the panoramic sunroof that extends all the way front to the back, brings in fresh light and pure bliss. Unveiling a dynamic bending light system, the sharp eyes move along as the vehicle moves. Crisply cut 17' alloys added to the solar tinted mirrors give the luxury class a new definition.

Aerospace Design

Image Source:

A hyper anticipated launch, the Toyota Prius glides like the wind and drives smooth through its triangular roof. The aerodynamical shell is especially designed to go against the wind while increasing fuel efficiency when going towards it. Interior the gear and switches have an extra soft natural texture to them, and the unmatchable front hood but sharp cutting rear makes reverse parking a smooth ride as well.

What were your favorite designs from the Auto Expo 2016? Let us know in the comments on our official Facebook page Entrepreneur India

Rustam Singh


Tech reporter.

Contact me if you have a truly unique technology related startup looking for a review and coverage, especially a crowd-funded project looking to launch and coverage.

Related Topics

News and Trends

Scam 2023: Inside The World Startup Convention Disaster

To many, the speaker line up for the World Startup Convention (WSC) which had been scheduled for March 24-26, 2023 at Greater Noida may have seemed too good to be true.


5 Insider Tips for Improving Your Confidence as a Public Speaker

Presenting publicly can be a nerve-wracking experience. Here are five key tips to help you boost your confidence.


Why Embracing Your Unique Strengths and Talents Will Lead to Success

By identifying and developing one's strengths, aligning with passions, cultivating a growth mindset and positively impacting the world, individuals can unlock their full potential and create a life of abundance, passion and fulfillment.

Starting a Business

90% of Online Businesses Fail in Just 4 Months. You Can Avoid the Same Fate By Using These Strategies.

It's not catastrophizing when we think about potential failure; it's in fact a chance for any business to precisely see any outcome and prepare in advance.


5 Steps to Communicate Like a Boss

Here are five tips leaders can use to improve their communication skills.

News and Trends

Why Government May Ban Related Party Sales Of E-commerce, Food Delivery Startups

"E-commerce companies are permitted to merely operate a pure-play marketplace i.e. a bridge between the buyer and seller and not sell any goods, even their own products on their platforms," said Praveen Khandelwal, secretary general, CAlT