Google Photos to Introduce AI Image Attribution Feature to Combat Deepfakes Future updates could also contain special tags, like ai_info and digital_source_type

By Entrepreneur Staff

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Freepik

Google Photos is working on a new feature aimed at helping users identify whether an image has been created or altered using artificial intelligence (AI). This update comes in response to growing concerns over deepfakes—images, videos, or audio clips manipulated by AI to deceive or spread false information.

The new feature, discovered in version 7.3 of the Google Photos app, includes hidden code indicating that future updates could contain special tags, like "ai_info" and "digital_source_type." These tags would reveal whether an image has been generated or edited by AI technology, along with details about the specific AI model used. For example, it could show if the image was altered using Google's AI tools or third-party ones like Midjourney.

Deepfakes have become a significant issue, with increasingly sophisticated AI tools making it easier to create manipulated media. These deepfakes can spread misinformation, damage reputations, and mislead the public.

While it's still unclear exactly how Google will present this information to users, there are a couple of possibilities. The AI attribution details could be embedded into the image's metadata using EXIF tags, which are already part of every image file. This method would ensure the AI data is securely stored with the image. Another possibility is the use of on-image badges or labels, similar to what Instagram does, to instantly let users know if an image has been altered by AI.

Though Google hasn't yet announced when this feature will go live, its presence in the app's internal code suggests it could be released soon.


Entrepreneur Staff

Entrepreneur Staff

Editor

For more than 30 years, Entrepreneur has set the course for success for millions of entrepreneurs and small business owners. We'll teach you the secrets of the winners and give you exactly what you need to lay the groundwork for success.
News and Trends

Kolkata-Based Lab-Grown Diamond Brand Jewelbox Secures USD 3.2 Mn

The startup will primarily use the funds to expand its retail footprint, growing from eight stores to 30 locations by the end of this year.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

News and Trends

Ananya Birla Expands into Beauty with New Colour Cosmetics Brand LOVETC

With LOVETC, Birla Cosmetics is set to capture a 5-8% share of the country's fast-growing beauty market.

Business News

'Fully Replacing People': A Tech Investor Says These Two Professions Should Be the Most Wary of AI Taking Their Jobs

AI might replace jobs, but it also has the potential to help start new companies.

Growing a Business

The 3 Biggest Mistakes That Made Me a Better Entrepreneur

In my journey as an entrepreneur, I made three major mistakes that, at first, seemed like setbacks — but they ultimately shaped me into a stronger, more strategic business leader.

Growing a Business

This Entrepreneur Used AI to Transform Their Business and Create Multiple Revenue Streams — Here's Exactly How They Did It

There are five new ways entrepreneurs can make money with AI — and it takes less time than you think.