Get All Access for $5/mo

Google Photos to Introduce AI Image Attribution Feature to Combat Deepfakes Future updates could also contain special tags, like ai_info and digital_source_type

By Entrepreneur Staff

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Freepik

Google Photos is working on a new feature aimed at helping users identify whether an image has been created or altered using artificial intelligence (AI). This update comes in response to growing concerns over deepfakes—images, videos, or audio clips manipulated by AI to deceive or spread false information.

The new feature, discovered in version 7.3 of the Google Photos app, includes hidden code indicating that future updates could contain special tags, like "ai_info" and "digital_source_type." These tags would reveal whether an image has been generated or edited by AI technology, along with details about the specific AI model used. For example, it could show if the image was altered using Google's AI tools or third-party ones like Midjourney.

Deepfakes have become a significant issue, with increasingly sophisticated AI tools making it easier to create manipulated media. These deepfakes can spread misinformation, damage reputations, and mislead the public.

While it's still unclear exactly how Google will present this information to users, there are a couple of possibilities. The AI attribution details could be embedded into the image's metadata using EXIF tags, which are already part of every image file. This method would ensure the AI data is securely stored with the image. Another possibility is the use of on-image badges or labels, similar to what Instagram does, to instantly let users know if an image has been altered by AI.

Though Google hasn't yet announced when this feature will go live, its presence in the app's internal code suggests it could be released soon.


Entrepreneur Staff

Entrepreneur Staff

Editor

For more than 30 years, Entrepreneur has set the course for success for millions of entrepreneurs and small business owners. We'll teach you the secrets of the winners and give you exactly what you need to lay the groundwork for success.
Side Hustle

At 16, She Started a Side Hustle While 'Stuck at Home.' Now It's on Track to Earn Over $3.1 Million This Year.

Evangelina Petrakis, 21, was in high school when she posted on social media for fun — then realized a business opportunity.

Business News

Remote Work Enthusiast Kevin O'Leary Does TV Appearance Wearing Suit Jacket, Tie and Pajama Bottoms

"Shark Tank" star Kevin O'Leary looks all business—until you see the wide view.

Health & Wellness

I'm a CEO, Founder and Father of 2 — Here Are 3 Practices That Help Me Maintain My Sanity.

This is a combination of active practices that I've put together over a decade of my intense entrepreneurial journey.

Growing a Business

Why 'Founder Mode' is Not a One-Size-Fits-All Solution to Leadership

The founder-driven approach can boost a business's growth, but transitioning from "founder mode" to a balanced leadership style is essential for sustained success and scaling.

Growing a Business

PR vs. Marketing — Which One Delivers Better ROI for Your Business?

PR builds trust and credibility over time, while marketing drives short-term sales through targeted campaigns, making both essential for business success, depending on goals and budget.

Business News

San Francisco's Train System Is Still Run on Floppy Disks. It May Finally Get an Upgrade.

Officials approve a $212 million plan to replace its wildly outdated train control system.