Husband's $Trump or Wife's $Melania: Which Memecoin Will You Pick? According to CoinGecko, Donald Trump and Melania meme coins stand at 21st and 89th position, respectively on the list of most valuable cryptocurrencies in the world.

By Paromita Gupta

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Donald Trump and Melania Trump

Following the footsteps of the 47th President of the United States and husband, Donald Trump, Melania Trump launched her memecoin $Melania on the Solana platform early Monday.

The official Melania meme token has reached an M-cap of USD 1.5 billion, trading at USD 10.44 at the time of publishing. Meanwhile, the Official Trump token sits at a comfortable M-cap of USD 10.6 billion, trading at USD 53.69. Following the launch of $MELANIA, the price of $TRUMP plummeted by over 50 per cent, dropping from USD 75 to USD 30, before gradually recovering in the subsequent hours.

According to CoinGecko, Donald Trump and Melania memecoins stand at 21st and 89th position, respectively on the list of most valuable cryptocurrencies in the world.

The launch move aligns with Trump's swearing-in ceremony as the 47th President of the United States.

What are meme coins?

Meme coins are cryptocurrencies inspired by internet memes and trends. They often have names from popular social media characters or animals. Influenced by pop culture and online hype, memecoins are highly volatile and speculative.

According to CoinMarketCap, memecoins have amassed an M-cap of USD 115.34 billion. Fellow trading meme coins include Shiba Inu, Pepe, FLOKI, and Elon Musk's beloved DOGECOIN.

Entertainment or investment?

While the official websites for the husband-wife duo cite the coin as 'digital collectibles' and should not be treated as 'an Investment Opportunity,' it has attracted a substantial number of investors, hitting a 24-hour trade volume of USD 5 billion for $Melania and USD 44 billion for $Trump.

Instant gratification has never been the right move when dealing with financial assets. X's Grok states that the value drop of $TRUMP was due to people selling it to buy Melania Trump's new memecoin, $MELANIA, leading to a volatile market response and a crash in $TRUMP's value. The play is reaping benefits for some, while others criticise the practice.

"This event marks a new chapter for meme coins, as celebrity participation like Trump's could inspire others to issue their own tokens, fostering diversification within the meme coin market. Additionally, $TRUMP's launch on Solana has boosted the blockchain's transaction volume and network activity. While this provides short-term gains, Solana's performance may depend on sustained interest in $TRUMP. The broader impact suggests that celebrity-backed tokens could reshape market trends, drawing in fresh capital and further integrating blockchain with mainstream audiences," said Ryan Lee, chief analyst, Bitget Research.

User @Danny_Crypton predicts that other Trump members will follow suit.

At present, the crypto m-cap stands at USD 3.7 trillion, with Bitcoin contributing a stellar USD 2.12 trillion. It also touched a new all-time high of USD 109,114.88 (currently trading at USD 107,020) following the memecoin announcement by the incoming First Lady of America and ahead of the swearing-in ceremony.

Paromita Gupta

Entrepreneur Staff

Features Writer with Entrepreneur India

Covering news and trends in AI and Metaverse segments. An avid book reader running her personal blog on the side. You may reach me at paromita@entrepreneurindia.com. 
Growing a Business

The 10 Best Podcasts Every Entrepreneur Should Listen to for Growth, Strategy and Success

Unlock your potential with the 10 must-listen podcasts for entrepreneurs, offering expert insights on growth, strategy and success.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

News and Trends

Ranbir Kapoor Launches Lifestyle Brand ARKS in Mumbai

ARKS will offer premium footwear and wardrobe staples like tailored shirts, white T-shirts, and trousers, reflecting Ranbir Kapoor's sophisticated yet relaxed style influenced by cinema and fashion trends.

News and Trends

Nikhil Kamath's WTFund Backs 22 Young Entrepreneurs with Grants & Mentorship

WTFund's second cohort, spanning 50+ cities, showcases startups across Tech, D2C, Edtech, Fintech, and more. Tier I drives AI/ML B2B solutions, while Tier II/III focus on vernacular-first B2C innovations.

Franchise

4 Tips for Selecting the Right Location for Your Franchise

Stay true to your model and understand your guests so your new location will create the same experience they've come to expect everywhere you operate.

Growth Strategies

JLR To Ramp Up Production Of Made In India Range Rover & Range Rover Sport; To Focus On SV Variants: Rajan Amba

We are focusing on tailor made limited edition cars, specifically for the Indian market, catering to the high net worth individuals (HNIs), says Rajan Amba, MD, JLR India