Indian B2B Marketplaces To Drive $125 Billion By 2027: Avendus Capital Study According to the report, these marketplaces have the potential to become multi-billion-dollar vertical outcomes across categories, addressing the huge whitespaces in the value chain with no large sophisticated traditional incumbents or horizontal ecosystems, unlike the US and China
By Teena Jose
Opinions expressed by Entrepreneur contributors are their own.
You're reading Entrepreneur India, an international franchise of Entrepreneur Media.
Avendus Capital, India's largest Investment Banking franchise, launched a report that takes a deep dive into India's B2B e-commerce sector, which stated that Indian B2B marketplaces are expected to drive the next leg of tech-led growth, growing at a CAGR of 45% over the next five years and addressing a $125 billion market by 2027. These marketplaces have the potential to become multi-billion-dollar vertical outcomes across categories, addressing the huge whitespaces in the value chain with no large sophisticated traditional incumbents or horizontal ecosystems, unlike the US and China.
"India is the 7th largest manufacturing hub and 5th largest retail distribution market globally, presenting a $2 trillion+ B2B opportunity that is yet to see meaningful disruption with <1% tech penetration. Traditional supply chains still operate in a highly inefficient, fragmented, and localized manner through multiple intermediaries. We expect B2B marketplaces to drive exceptional growth, driving tangible benefits for all stakeholders across the value-chain and potentially benefiting 10mn+ SMEs. We anticipate strong value creation in the sector leading to 6-7 IPOs over the next five years," said Varun Gupta, managing director, Digital and Technology Investment Banking, Avendus Capital.
As per the report, global supply chain de-risking, China+1 policy and government PLI schemes are pushing the expansion of domestic and export opportunities. It also added that B2B marketplaces have demonstrated strong capital efficiency as the category leaders have demonstrated profitable growth.
"B2B marketplaces saw a baseline shift in growth post COVID with structural tailwinds supporting the tech disruption. Since then, the market has grown over 5 times with 2/3rd of the total funding coming in and creation of nearly all unicorns in the segment. The models have evolved from pure-play discovery to full-stack integrated marketplaces with category leaders displaying sustainable economics at scale. Going forward, we expect to see continued private interest along with the public market debut of leading players," said Ekta, vice-president, Digital and Technology Investment Banking, Avendus Capital.
