Influencer Marketing Startup ClanConnect.ai Raises INR 5 Cr Led by Venture Catalysts The seed funding round also saw participation from a cohort of angel investors, including MD of Forest Essentials Samrath Bedi, Sandeep Aggarwal of Droom.in, Haptik's co-founder Aakrit Vaish and Redchillies VFX chief creative officer Haresh Hingorani

By Shipra Singh

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

ClanConnect.ai

ClanConnect.ai, an online platform that connects brands to influencers, announced on Wednesday that it has raised INR 5 crore seed capital.

The funding round was led by seed and angel investment firm Venture Catalysts along with a cohort of angel investors that include MD of Forest Essentials Samrath Bedi, Sandeep Aggarwal of Droom.in, Haptik's co-founder Aakrit Vaish and Redchillies VFX chied creative officer Haresh Hingorani.

Founded by Kunal Kishore Sinha, who has co-founded PR and communications firm Value 360, Sagar Pushp, former head of digital media at Cheil India and filmmaker Anshai Lal, ClanConnect is an artificial intelligence-enabled platform that brings together discovery, management and performance analytics under one system for brands to help them scale their influencer marketing.

The platform offers 30 different parameters that determine the suitability and reach of each influencer present on the platform. To simplify the interaction between all stakeholders—individual influencers, talent hubs, agencies and brands—the platform makes use of instant analytics, progress reports and campaign ROIs, among other things to help all the stakeholders derive the necessary learnings.

"Through targeted searches and customizable analytics, marketers are able to identify and partner with more relevant influencers," the company statement said.

For influencers, it is an easy and seamless way of engaging with larger brands.

"I strongly believe that this (influencer) community has an enormous potential that is still untapped. It will do considerably well if provided the right push and proper industry support. A dedicated AI-driven Influencer Marketing and Collaboration Platform is our take to offer the same," said co-founder and CEO, Pushp.

The company mainly caters to brands in automobile, fashion, travel, fitness, food, technology, lifestyle, and entertainment categories.

Commenting on the deal, Apoorva Ranjan Sharma, co-founder and president, Venture Catalysts, said "The Global Influencer Market is valued at 9 billion USD and expected to touch 24 Billion USD by 2025. With pandemic giving boost to digital adoption, we are confident that people-to-people marketing will become a mainstream marketing tool. We are excited to become a part of the ClanConnect.ai's journey into a fiscally disciplined SaaS business that will solve fundamental problems of this growing industry."

Shipra Singh

Entrepreneur Staff

Freelance Journalist

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

A Code Ninjas Franchise Empowers Youth with Tech & Education

Code Ninjas is a leading kids' coding franchise that teaches children ages 7-14 how to code by building video games.

News and Trends

No Outsourcing, No Shortcuts: The Rise of One of the World's Most Self-Reliant Business Groups

Nowhere is this more evident than in sectors like agriculture, logistics, and manufacturing industries, where the journey from raw material to finished product spans vast networks and countless hands.

Business News

Microsoft, OpenAI, and Anthropic Pour $23 Million into an AI Training Center for Teachers

The hub will train teachers to use AI for tasks like generating lesson plans.

Business News

Starbucks Is Looking to Remove Seed Oils From Some of Its Food Products

The coffee giant is also launching a new egg bite made with avocado oil.

Science & Technology

Why Every Creator Should Care About Web3 Right Now

How Web3 is changing the game for creators, entrepreneurs and media executives navigating the next frontier of digital entertainment.