Koffee With Karan Season 7: The Trio Behind Karan Johar's Upcoming Show

With the new season of Koffee With Karan being announced to air from July 7, we spoke to the team behind the promotions and social media of the series, a company called By The Gram.

Opinions expressed by Entrepreneur contributors are their own.
You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Koffee With Karan has been the celebrity chat show hosted by a Bollywood personality synonymous with some of the most fascinating insights we've received about B Town's A listers since the inception of the show in 2004. What Rendezvous With Simi Garewal meant for the 90s, KWK was for the new millennium. With the new season being announced to air from July 7, we spoke to the team behind the promotions and social media of the series, a company called By The Gram.

Recognised as the go-to partner for OTT, Bollywood, and luxury brands in India, including Dharma Productions, Lakme Fashion Week, Roy Kapur Films, Bumble, TATA Cliq Luxury, Tiger Baby, Netflix, Prime Video, Nykaa, Lodha and many more, BTG is closely working with Karan Johar and taking care of the behind the scenes social media promotions as well as curating the promotional marketing strategy for the latest season of Koffee with Karan. Previously, they have been associated with promotional content, BTS content, and editorial content shoots for the movie Gehraiyaan, which starred Deepika Padukone.

The three female co-founders are Aaliya Amrin (lead content strategist) Eman Batliwalla (operation head) and Danisha Kohli (art and design head) who look at trends of new age content, luxe branded content, narrative building and impact of Influencer campaigns, visual branding both in India and abroad. The young tastemakers have a glamorous social life too, networking and ideating with some of the most established and emerging creative minds.

In a zoom video interview with us the three of them told us about their association with Karan Johar and the various other projects they are handling, along with how they formed the company together. BTG takes care of every aesthetic, exclusive, and innovative branded content needs. In the last four years, BTG has expanded to a team of close to 80 creative individuals and has more than 37 events, 151 films, and 1000+ hours of production to its credit.


These 13 Founders Share Their Number 1 Piece of Advice to Help You Set and Achieve Your Business Goals

From time management tips to shifting your energy these founders share their go-to business tips to help you thrive in 2023.

Why Founders Are Hiring These Two Coaches to Supercharge Their Business

Ankita Terrell and Emily McDonald share how they serve as strategic cofounders to help top female founders scale.

CookUnity CEO Mateo Marietti on Connecting Chef to Consumer

CookUnity CEO Mateo Marietti talks about founding the meal subscription service, a sustainable-minded business model, and becoming the "Spotify of Food Delivery."

Unleash Unshakable Confidence in 7 Days

In the cut-throat business world, self-doubt can be the difference between success and failure, costing you everything.

60 Second Business Tip: How to Stop Getting Ghosted

Business development consultant Terry Rice shares simple ways to win deals.

This Entrepreneur Created an Index to Help You Measure The True Value of The Real Estate Market

The CEO of Empowered Investor sits down with Jessica Abo to discuss the Hartman Comparison Index and his predictions for 2023.

David "Rev" Ciancio on How To Master Restaurant Marketing

Marketing Expert David "Rev" Ciancio discusses the importance of publishing honest social media video content, simple branding strategies, and creating a new type of restaurant conference that actually helps you grow your business.

3 New Ways to Develop Laser-Like Focus

To boost focus in the face of distractions, you need a new approach to success.

60-Second Business Tips: Three Ways to Boost Your Productivity

Business development consultant Terry Rice shares simple ways to get more done.

Ryan Peters of Peters Pasta on Making Content Creation into a Business

Interview with content creator and Peters Pasta founder Ryan Peters about going viral on TikTok, transitioning to full-time content creation, and picking the right brand partners for collaboration.

Karthik Reddy: The Intelligent Investor

The co-founder and partner at Blume Ventures talks about the vision of the $250-million Fund IV. He is on Entrepreneur India's Digital Cover for January 2023

How This Entrepreneur Went From Broke to $2.3 Million in Sales

He used the '3 E Method' to turn around a failing business in a few short months.

Chef Joe Isidori of Arthur & Sons NY Italian on Finding Your Authentic Voice

Interview with restaurateur Joe Isidori about opening Arthur & Sons NY Italian, modern restaurant culture, and leveraging social media as a wellness tool.

Discover Entrepreneur Series

Whether you need advice on how to get your business off the ground or you’re just looking for inspiration, our video series have something for everyone. Browse our library below to find a series that speaks to you and your interests.