Makeup Mogul Kylie Jenner Hits a Billion

Kardashians' fame & major social media influence, this beauty billionaire is way more than just her looks

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Social media has become a disrupter in the last couple of years. Every passing day, more and more youngsters are diving into the flashy job of influencing. Having thousands and millions of followers ready to follow their lead, celebrities are leveraging their reach by promoting their own or other brands for a price. But who would have guessed that these new-age platforms can make Kylie Jenner a billionaire?

The 21-year-old beauty mogul has dethroned the Facebook founder, Mark Zuckerberg as the youngest self-made billionaire, who achieved the momentous feat at 23. Being associated with the infamous Kardashians, Kylie has been brought up amid the glimpse and glamour. Being a regular on the reality TV show "Keeping Up with the Kardashians' gained her substantial spotlight, even before she launched Kylie Cosmetics.

Not even her elder sister Kim Kardashian, who also owns a cosmetics company called KKW Beauty could join the list of world's richest despite being in the business for such a long time, then what made Jenner reach the pinnacle of success within a few years of starting her entrepreneurial journey. Peaking into Jenner's secret book of success, Entrepreneur India explores the beauty billionaire's mantra to hit the 10-figure number.

Influencing the Right Way

Before diving into the world of business in 2015, Jenner had a significant social media following, which has today jumped to 128 million on Instagram, thanks to her praise-worthy marketing skills. When Jenner launched her brand, she rigorously used social media platforms to market her $29 lip kits, herself becoming the face of Kylie Cosmetics, with occasional collaborations with her ultra-famous siblings.

Jenner has cashed in the fame of Kardashians like no one could and she deserves all the credit for the same. Even today, she single-handedly handles the entire marketing of her brand and ultimately pockets the major profits, having a very small backend team. She sold her products majorly online for three years with rare pop-up shows and blew away the online cosmetics space.

Forget Hiring, Outsource!

According to Forbes, Kylie's business is worth $900 million and she owns all of it. Over the years, she has focused on hiring less and outsourcing more, a strategy that has worked positively for her valuation. Her beauty empire consists of only seven full-time and five part-time employees. While manufacturing and packaging are outsourced to a private-label producer - Seed Beauty, sales and fulfilment are handled by online merchant Shopify.

Finance and PR are handled by her insightful mother, Kris Jenner in exchange for the 10 per cent management fee. Marketing, of course, is done mostly through social media. Jenner announces product launches and previews new items to her over 175 million followers across varied social media platforms herself.

The Ultimate Collaboration

Kylie Cosmetics' revenue climbed 9 per cent last year owing to Kylie's exclusive distribution deal with the beauty retailer, Ulta. The company started rolling its lip kits in Ulta's 1,000-plus stores. The partnership resulted in massive profits for the company and the ultimate boom of the makeup industry further pushed the move's success.

In the past, the retailer has dealt with brands like MAC Cosmetics, Nyx Professional Makeup and even Sephora. For Kylie Cosmetics, the collaboration has done wonders. While the brand's online presence was already working pretty well for its revenues, most internet brands are now moving towards the omnichannel approach and having an offline presence helps a brand scale.


These 13 Founders Share Their Number 1 Piece of Advice to Help You Set and Achieve Your Business Goals

From time management tips to shifting your energy these founders share their go-to business tips to help you thrive in 2023.

Why Founders Are Hiring These Two Coaches to Supercharge Their Business

Ankita Terrell and Emily McDonald share how they serve as strategic cofounders to help top female founders scale.

CookUnity CEO Mateo Marietti on Connecting Chef to Consumer

CookUnity CEO Mateo Marietti talks about founding the meal subscription service, a sustainable-minded business model, and becoming the "Spotify of Food Delivery."

Unleash Unshakable Confidence in 7 Days

In the cut-throat business world, self-doubt can be the difference between success and failure, costing you everything.

60 Second Business Tip: How to Stop Getting Ghosted

Business development consultant Terry Rice shares simple ways to win deals.

This Entrepreneur Created an Index to Help You Measure The True Value of The Real Estate Market

The CEO of Empowered Investor sits down with Jessica Abo to discuss the Hartman Comparison Index and his predictions for 2023.

David "Rev" Ciancio on How To Master Restaurant Marketing

Marketing Expert David "Rev" Ciancio discusses the importance of publishing honest social media video content, simple branding strategies, and creating a new type of restaurant conference that actually helps you grow your business.

3 New Ways to Develop Laser-Like Focus

To boost focus in the face of distractions, you need a new approach to success.

60-Second Business Tips: Three Ways to Boost Your Productivity

Business development consultant Terry Rice shares simple ways to get more done.

Ryan Peters of Peters Pasta on Making Content Creation into a Business

Interview with content creator and Peters Pasta founder Ryan Peters about going viral on TikTok, transitioning to full-time content creation, and picking the right brand partners for collaboration.

Karthik Reddy: The Intelligent Investor

The co-founder and partner at Blume Ventures talks about the vision of the $250-million Fund IV. He is on Entrepreneur India's Digital Cover for January 2023

How This Entrepreneur Went From Broke to $2.3 Million in Sales

He used the '3 E Method' to turn around a failing business in a few short months.

Chef Joe Isidori of Arthur & Sons NY Italian on Finding Your Authentic Voice

Interview with restaurateur Joe Isidori about opening Arthur & Sons NY Italian, modern restaurant culture, and leveraging social media as a wellness tool.

Discover Entrepreneur Series

Whether you need advice on how to get your business off the ground or you’re just looking for inspiration, our video series have something for everyone. Browse our library below to find a series that speaks to you and your interests.