Get All Access for $5/mo

Nykaa Acquires D2C Skincare Brand Dot & Key Following the deal, Dot & Key will be included in the beauty platform's stable of owned brands

By Prabhjeet Bhatla

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Unsplash

Nykaa, a beauty and fashion e-commerce platform, on Friday, announced the acquisition of the Indian skincare brand Dot & Key. This is the first direct-to-consumer (D2C) beauty brand acquired by Nykaa and following this investment by Nykaa, Dot & Key will join Nykaa's stable of owned brands.

"We are excited to bring Dot & Key into the Nykaa family in time to serve the demand in high-quality skincare by Indian consumers. Dot & Key's product range presents an exciting opportunity for Nykaa as it allows us to extend the brand's reach to a larger landscape of consumers and enter the nutraceutical space as well. Dot & Key is a consumer-centric brand with a growing base of consumers and a range of skincare solutions," said Falguni Nayar, founder, and chief executive officer, Nykaa.

Founded by Kolkata-based Suyash Saraf and Anisha Saraf, Dot & Key has recently expanded into nutraceuticals under the brand "IKWI', whose products are dermatologically tested and cruelty-free. Ernst & Young LLP was the exclusive advisor to Dot & Key on the deal.

"We created a niche brand with Dot & Key, focused on making products based on consumer needs. Our passion to differentiate ourselves has inspired us to take an unconventional angle to skincare. Nykaa's position in the beauty landscape in India and its resources will allow Dot & Key to growing further as a brand and scale to the next level," added Suyash Saraf, co-founder, Dot & Key.

Prabhjeet Bhatla

Former Staff

News and Trends

"45% of All Ongoing Hydropower Projects in India are Ours": Patel Engineering

Patel Engineering reported a turnover of INR 4,400 crore in the last fiscal year, with a projected 10 per cent growth for the current year.

Business Solutions

Still Paying for Adobe Acrobat? Try This Instead.

Everything you need in a PDF editor—minus the subscription.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Here's What the CPI Report Means for Your Wallet, According to JPMorgan and EY Experts

Most experts agree that there will be another rate cut next week.

Data & Recovery

Say Hello to the Secure Cloud Storage Alternative Entrepreneurs Need

Secure, scalable, and cost-effective: Internxt is the smarter choice for cloud storage.