Get All Access for $5/mo

Paytm is Trying its Deliveries from the Logistics unit of Flipkart Paytm is using the delivery hand of Flipkart - what's happening?

By Rustam Singh

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

www.iamwire.com

One of India's largest e-commerce and online marketplace Paytm is debuting its own delivery service through Ekart, the logistics arm of Flipkart. This move could potentially threaten other rival e-commerce giants in India in the fiercely competitive e-tail sector. Ekart has desired to showcase itself as an independent business rather than being entirely dependent on its only customer – Flipkart.

Such a business tactic is relatively new in India in a rival online marketplace is expected to boost prospects for Ekart, which is fashioning itself into an independent business while reducing dependence on a single customer — Flipkart. For Paytm, the move marks greater focus on reaching customers in smaller towns and cities which generate more than half of total orders. Ekart has demonstrated large warehouses to nearly 1.6 million square feet at the end of 2015 across 17 fulfillment centers, with plans to open eight more centers this year. It expanded its team by nearly half in 2015 and currently employs about 14,500 people.

"Ekart has the capability to transport over 5 lakh shipments from different sellers across India. We will be using the same capabilities to offer services to other companies," said Amitesh Jha, a vice-president of the Bangalore based Ekart.

India truly deserves to have a speedier and more effective delivery services for digital India to take flight. Only time will demonstrate how this rival approach works in real life.

Rustam Singh

Sub-Editor- Entrepreneur.com

Tech reporter.

Contact me if you have a truly unique technology related startup looking for a review and coverage, especially a crowd-funded project looking to launch and coverage.

Business News

OpenAI Just Released Its Text-to-Video Generator, Sora. Here's How the New AI Could Impact Small Businesses and Creators.

Sora has a variety of use cases for businesses, from social media campaigns to video creation.

Starting a Business

10 Traits of Successful Entrepreneurs That Investors Love (Even If They Seem Like Jerks)

This article explores a thought-provoking question: Why do many successful entrepreneurs exhibit traits that might label them as "jerks?"

Business News

'Faster, Smarter, and More Relevant': Reddit Tests AI That Combs the Site For You

The AI is like a blend of Google and ChatGPT, tailored specifically for Reddit.

Money & Finance

8 Unconventional Ways to Cut Costs in Your Business

Here are eight cost-saving strategies that no one talks about.

Science & Technology

Machines Are Surpassing Humans in Intelligence. What We Do Next Will Define the Future of Humanity, Says This Legendary Tech Leader.

Craig Mundie, co-author of "Genesis: Artificial Intelligence, Hope and The Human Spirit" dives into the unrivaled power of AI.

Leadership

Want To Be A Better Coach At Work? Start With These Unexpected Insights

I had many coaches outside of business teach me invaluable lessons about developing people.