Primus Partners Expands Global Footprint with New UAE Office The new UAE office will operate as a wholly-owned subsidiary of Primus Partners India, under the leadership of Nader Haffar, who brings over 30 years of experience in professional services and management consulting.

By Entrepreneur Staff

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Nilaya Varma, Co-founder and CEO of Primus Partners

In a strategic move to bolster its global footprint, Primus Partners Pvt Ltd has announced the opening of a new office in the UAE.

This expansion aims to enhance its service delivery and engagement in key Middle Eastern markets, reflecting the company's commitment to deepening its presence in the region.

Nilaya Varma, Co-founder and CEO of Primus Partners, stated, "Expanding into Dubai represents a pivotal step in our strategic vision to forge deeper, more impactful partnerships in the region. As UAE increasingly asserts its role as a major player in the global economy, we see tremendous potential to drive innovative solutions and thought leadership within this market. This expansion enhances our ability to deliver tailored, high-value services to clients and positions us to capitalise on emerging opportunities across segments."

The new UAE office will operate as a wholly-owned subsidiary of Primus Partners India, under the leadership of Nader Haffar, who brings over 30 years of experience in professional services and management consulting.

Haffar, now Director of Primus UAE, remarked, "Our new office in UAE will play a vital role in steering key regional projects. By leveraging initiatives such as IMMEC and I2U2, we are not only contributing to global trade dynamics but also positioning ourselves to spearhead innovations that address critical areas such as infrastructure and sustainable development."

As per the official release, this expansion aligns with recent Memoranda of Understanding (MoUs) between India and the UAE, focusing on bilateral trade, energy cooperation, and infrastructure development.

Davinder Sandhu, Co-founder and Chairperson of Primus Partners, added, "Both countries are leading a new era of economic collaboration and innovation. This expansion is more than just a geographical move, as it places us at the epicentre of transformative projects that will drive sustainable development and economic progress across the region. We will leverage our expertise to contribute meaningfully to the dynamic growth of the Middle East."

New Delhi-based Primus Partners is a management consulting firm offering advisory services across industries, including rural management, public policy, and industrialization in both the public and private sectors.

Entrepreneur Staff

Entrepreneur Staff

Editor

For more than 30 years, Entrepreneur has set the course for success for millions of entrepreneurs and small business owners. We'll teach you the secrets of the winners and give you exactly what you need to lay the groundwork for success.
Side Hustle

How to Build Endless Passive Income With This Simple Online Hustle

Autopilot stores aren't just income streams. They are passports to freedom, flexibility and finally working and living on your own terms.

Business News

ChatGPT's New Update Can Create PowerPoint Presentations and Excel Spreadsheets for You

The new AI agent can generate Google Sheets and slide decks, making it a powerful new office tool.

Leadership

Perfection Is Out. Realness Runs the Room Now — Here's How Authentic CEOs Can Win Trust Today

In today's culture of authenticity, CEOs who embrace transparency, vulnerability and realness — rather than polished perfection — build stronger trust and influence.

Business News

Robinhood Is Writing More Code with AI than Google or Microsoft

Robinhood co-founder and CEO, Vlad Tenev, says almost all engineers at the company have adopted AI coding tools.

Growing a Business

Does Your Business Feel Stuck? Here's the Mindset Shift That Will Move It Forward.

Your business isn't stuck — you're just asking the wrong questions.

Branding

Creating a Brand: How To Build a Brand From Scratch

Every business needs good branding to succeed. Discover the basics and key tips to building a successful brand in this detailed guide.