Get All Access for $5/mo

Rigi Raises INR 100 Crore From Elevation Capital, MS Dhoni And Others The company plans to use the funds raised to expand into newer categories as well as into other geographies

By Teena Jose

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Company handout

Rigi, a platform which allows creators and influencers to grow, manage and monetize their communities, has raised INR 100 crore led by Elevation Capital, with participation from Accel, Stellaris, Sequoia and are also excited to welcome angels such as Mahendra Singh Dhoni, Kunal Shah (Cred), Amit (NoBroker), Chakradhar Gade (Country Delight), Sharan Hegde (@financewithsharan) among others on their cap table. The company plans to use the funds raised to expand into newer categories as well as into other geographies.

"The increasing use of social media and the growing consumption of online content have led to the emergence of knowledge creators in various fields, including education, health and fitness, skills training, and gaming. These creators are sought out by users for specialized advice on these topics. Our goal is to support these creators in this aspect of their journey, so they can focus on what they do best: adding value to their audiences' lives," said Swapnil Saurav, co-founder of Rigi.

With the closing of this round, Rigi has raised $25 million across 3 rounds in 14 months since inception, making it one of the most well capitalized companies in the Indian creator economy space today. Since its inception, Rigi has helped more than 10,000 creators across more than 30 different categories. In the last 12 months, the company has grown 40 times. Recently, Rigi also started its platform in Indonesia and has started seeing good traction there, claimed by the company in a statement.

"At Elevation, we have been firm believers of the growth potential of the creator economy as demonstrated by our past investments in companies such as Sharechat, Turnip and Headfone. Rigi team's customer obsession and rapid iteration have led them to an extremely strong product market fit among creators in the knowledge economy. In just under 2 years of their existence, Rigi has enabled thousands of creators to become entrepreneurs, a testament to the unparalleled customer love they have received. Therefore, we see the potential for Rigi to emerge as a global leader in this space built out of India, and we are super excited to partner with them in the next phase of their journey," said Mayank Khanduja, partner at Elevation Capital.

Founded in 2021 by Swapnil Saurav and Ananya Singhal, Rigi focuses on 'knowledge creators' in areas such as education, fitness, gaming etc. and provides them with an end-to-end ecosystem to manage their own communities, with a focus on monetisation

Teena Jose

News Desk Reporter with Entrepreneur India

Teena is a post graduate in financial journalism. She has an avid interest in content creation, digital media and fashion.
Growing a Business

5 Effective Strategies to Boost Your Business's Online Presence

Boosting your online presence in 2025 is the key to success for businesses looking to grow. Working on your branding and reputation management is important to drive more sales and improve conversion.

Business News

Apple Is Adding ChatGPT to iPhones This Week. Here's How It Works.

ChatGPT will take over questions that Siri can't answer.

Marketing

He Pitched His First Business at 12 and Sold a Company for 8 Figures When He Was 23. Here's This Gen Z Marketing Expert's Next Big Move.

Griffin Haddrill built a marketing empire working with artists like Justin Bieber and Lil Nas X. Learn how he tapped into Gen Z's digital culture and turned viral campaigns into a business model.

Growing a Business

Why Business Owners Should Streamline Their Operations Now for Success in 2025

As the holiday season and year-end approach, business owners face heightened operational demands, from inventory management to spend control. By streamlining these processes and partnering with flexible suppliers, businesses can maintain efficiency, meet customer needs and focus on growth while navigating this busy period.

News and Trends

2025 to Test AI Ideas for Viability: Sequoia's 3 Predictions

If 2024 was AI's primordial soup year, 2025 will be about the foundations solidifying, according to David Cahn, partner at Sequoia Capital

Science & Technology

Use This Framework to Successfully Integrate AI Into Your Business Operations

Here's how to ensure both innovation and compliance when using AI in your organization.