Skincare D2C Brand Foxtale Raises $4 Million In Pre-Series A Round The funding acquired will be used to expand the company's product range, hire senior vertical heads and scale the business across multiple touchpoints

By Akshit Pushkarna

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Romita Mazumdar, CEO and Founder, Foxtale

D2C skincare brand Foxtale announced the raise of $4 million in its pre-Series A funding round. The funding round was led by Matrix Partners India and saw participation from existing investor Kae Capital along with some notable angel investors.

The startup launched its online D2C platform in December 2021 after raising seed funding in August, 2021. Foxtale was founded in 2020 by Romita Mazumdar and focuses on innovations in formulations and unique ingredient sourcing process to solve skincare problems of women. They claim to have a repeat rate of more than 50 per cent which helped the company to secure a quick pre-Series A round.

The funding acquired will be used to expand the company's product range, make hiring at senior vertical heads and scale the business across multiple touchpoints.

Foxtale has entered the skincare D2C market at a time when it is in an expansion mode. In 2022, two brands operating in this market space, Mamaearth and Purplle, turned unicorns this year. The overall market is expected to reach a valuation of $28 billion by 2025.

Commenting on their decision to invest in the brand, Rajat Agarwal, managing director, Matrix India, said, "We are privileged to partner with Romita and the Foxtale team as they aim to disrupt this market through innovative products and differentiated go-to-market strategies. At Matrix, we continue to be excited about backing new-age consumer brands and Foxtale is our tenth investment in the sector"

Speaking about the funding, Mazumdar, Founder & CEO, Foxtale, said, "Our vision is one: to build a consumer-first brand where growth and product have equal importance. I want to change the perception that self-care should be a luxury restricted to women who have the privilege of time and money while proving that a profitable business can be built with consumers at the centre of the story"

Akshit Pushkarna

Former Features Writer

News and Trends

Kolkata-Based Lab-Grown Diamond Brand Jewelbox Secures USD 3.2 Mn

The startup will primarily use the funds to expand its retail footprint, growing from eight stores to 30 locations by the end of this year.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

'This Has to Stop': JPMorgan CEO Jamie Dimon Outlines How to Run a Successful Meeting

In his annual letter to shareholders Monday, the JPMorgan CEO wrote that meetings have the potential to slow a business down.

Side Hustle

This Couple Started a Side Hustle to Improve a 'Terribly Made' Bathroom Essential. Now the Business Earns More Than $3 Million a Year.

Michael Fine and Lisa Schulner-Fine launched lifestyle brand Quiet Town in 2016 and have been growing it ever since.

Leadership

How Successful Leaders Get More Done in Less Time

The most successful leaders don't work longer; they manage their time with intention. Here's how to master time-blocking, prioritization and delegation to get more done in less time.

Leadership

Here's What It Takes to Evolve From Hands-On Founder to Strategic CEO

Making the leap from founder to CEO requires more than just growth — it demands a shift in mindset.