Get All Access for $5/mo

Skincare D2C Brand Foxtale Raises $4 Million In Pre-Series A Round The funding acquired will be used to expand the company's product range, hire senior vertical heads and scale the business across multiple touchpoints

By Akshit Pushkarna

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Romita Mazumdar, CEO and Founder, Foxtale

D2C skincare brand Foxtale announced the raise of $4 million in its pre-Series A funding round. The funding round was led by Matrix Partners India and saw participation from existing investor Kae Capital along with some notable angel investors.

The startup launched its online D2C platform in December 2021 after raising seed funding in August, 2021. Foxtale was founded in 2020 by Romita Mazumdar and focuses on innovations in formulations and unique ingredient sourcing process to solve skincare problems of women. They claim to have a repeat rate of more than 50 per cent which helped the company to secure a quick pre-Series A round.

The funding acquired will be used to expand the company's product range, make hiring at senior vertical heads and scale the business across multiple touchpoints.

Foxtale has entered the skincare D2C market at a time when it is in an expansion mode. In 2022, two brands operating in this market space, Mamaearth and Purplle, turned unicorns this year. The overall market is expected to reach a valuation of $28 billion by 2025.

Commenting on their decision to invest in the brand, Rajat Agarwal, managing director, Matrix India, said, "We are privileged to partner with Romita and the Foxtale team as they aim to disrupt this market through innovative products and differentiated go-to-market strategies. At Matrix, we continue to be excited about backing new-age consumer brands and Foxtale is our tenth investment in the sector"

Speaking about the funding, Mazumdar, Founder & CEO, Foxtale, said, "Our vision is one: to build a consumer-first brand where growth and product have equal importance. I want to change the perception that self-care should be a luxury restricted to women who have the privilege of time and money while proving that a profitable business can be built with consumers at the centre of the story"

Akshit Pushkarna

Former Features Writer

Science & Technology

Use This Framework to Successfully Integrate AI Into Your Business Operations

Here's how to ensure both innovation and compliance when using AI in your organization.

Growing a Business

Why Business Owners Should Streamline Their Operations Now for Success in 2025

As the holiday season and year-end approach, business owners face heightened operational demands, from inventory management to spend control. By streamlining these processes and partnering with flexible suppliers, businesses can maintain efficiency, meet customer needs and focus on growth while navigating this busy period.

Business News

Apple Is Adding ChatGPT to iPhones This Week. Here's How It Works.

ChatGPT will take over questions that Siri can't answer.

Growing a Business

5 Effective Strategies to Boost Your Business's Online Presence

Boosting your online presence in 2025 is the key to success for businesses looking to grow. Working on your branding and reputation management is important to drive more sales and improve conversion.

Leadership

Why Your AI Strategy Will Fail Without the Right Talent in Place

Using fractional AI experts through specialized platforms allows companies to access top talent cost-effectively, drive innovation and scale agile strategies for growth.