Get All Access for $5/mo

Sony's dive into Metaverse with Mocopi wearables The wearable motion trackers will be available to the Japanese market in January 2023

By Paromita Gupta

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Sony

Sony. The brand name is pretty much synonymous with every gamer's first love- PlayStation. So, obviously, it comes as no surprise that the conglomerate is running a race to venture into metaverse with its latest launch, the Mocopi wearable motion trackers.

Priced at 49,500 yen (approximately ₹29,000), Mococpi comes as a set of six differently colored motion trackers that needs to be worn on your wrists, ankles, hips, and head. Sharing the official video for Mocopi on its YouTube channel, Sony provides a small yet effective demonstration of how users can connect the devices to their phones and immerse themselves in the spaces of the metaverse.

The technology tracks your body and its movements to create your avatar in real time using various metaverse applications like VRChat and Altspace VR. Additionally, it offers an SDK that allows users to import their motion data into 3D animation applications. The trackers find its target audience in content creators and videogamers.

Using Mocopi, the hassle of setting up equipment and operators can easily be let go for video productions requiring motion capture.

During a June 2022 interview published by the Japan-based company, Kenichiro Yoshida, CEO, Sony shared his view on what metaverse means to him and the company. "I consider the metaverse to be a live network space where people can share time and space, that also incorporates a social element…The metaverse is an area of great potential and opportunity for Sony, and we intend to engage in it as a new growth area alongside mobility", Yoshida shared.

According to data supplied by Clarivate Analytics and reported by Forbes in October last year, Sony tops the chart for 'Count of Metaverse Patent Families by Top Companies and Publication Year Range'. Sony and Meta (formerly 'Facebook') have been digging deep into the metaverse by experimenting with augmented reality and virtual reality technology and innovations.

Paromita Gupta

Entrepreneur Staff

Features Writer with Entrepreneur India

Covering news and trends in AI and Metaverse segments. An avid book reader running her personal blog on the side. You may reach me at paromita@entrepreneurindia.com. 
News and Trends

Startup Community Grieves the Sudden Demise of Rohan Malhotra, Beloved Leader of Good Capital

From HSBC intern to Good Capital's Managing Partner, Rohan Malhotra's journey spans co-founding Investopad and advising AngelList India, showcasing his expertise in fostering startups and driving innovation.

Business News

Mark Zuckerberg Is Now the World's Second Richest Person, Behind Elon Musk

Meta's CEO jumped ahead of Jeff Bezos in Bloomberg's rankings this week.

Science & Technology

How AI-Driven Personalization Is Transforming the Retail Industry and Enhancing Customer Experiences

AI will be one of the driving forces behind maximizing personalization and changing the face of retail as we know it today.

Starting a Business

This Ex-CIA Officer's Near-Death Experience Inspired Her to Start a Business That's Earning Over 8 Figures a Year: 'I Have a Higher Risk Tolerance Than Most'

Emily Hikade, founder and CEO of luxury sleepwear and home company Petite Plume, had an unconventional path to entrepreneurship.

Franchise

How California's New Disclosure Law Could Affect Franchise Sales Nationwide

The bipartisan legislation introduces new registration and pre-sale disclosure requirements for third-party franchise sellers, including brokers, broker networks and franchise sales organizations.