Ending Soon! Save 33% on All Access

Tech Startup PreSkale Raises $500,000 In a Pre-seed Funding Round Led By BoldCap PreSkale helps PreSales teams streamline evaluation experiences, deliver impactful solutions and improve technical conversions

By Soumya Duggal

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.


Tech start-up PreSkale has raised $500,000 in a pre-seed funding round led by BoldCap, with participation from PointOne Capital and strategic angel investors including Sathya Nellore Sampath, Ajith Sowndararajan, Vaidhyanathan, Jayagopal and Archana Priyadarshini.

PreSkale is capturing intel that helps people close a sale and is shining a light on the growing army of "PreSales' teams to become revenue creators, said a statement. The company will use the funds to grow its customer base by 20 times and team size by three times over the next 12 months and also invest in go-to-market (GTM) strategy and marketing initiatives to increase reach and awareness, added the statement.

"PreSales stands to be one of the most influential, and impactful go-to-market (GTM) functions for all B2B teams. Yet, today PreSales doesn't garner the same value as other GTM teams. We're building PreSkale to level up PreSales operations for PreSales engineers and organizations. From managing day-to-day account tasks, notes and meetings to generating master playbooks filled with valuable insights to help PreSales engineers build better product experiences, and improve product adoption, PreSkale does it all," said Ajay Jay, co-founder and CEO, PreSkale.

According to management consulting firm McKinsey, the PreSales engine can yield a five-point improvement in conversion rates, a 6–13 per cent improvement in revenue, and a 10–20 per cent improvement in the speed of moving prospects through the sales process. McKinsey found that companies with strong PreSales capabilities consistently achieve win rates of 40–50 per cent in new businesses and 80–90 per cent in renewal businesses—well above average rates.

Recognising the change in buyers' mindset and the impact of PreSales within the GTM ecosystem, G2 announced PreSales as a new category in April 2022. G2.com is a peer-to-peer review site headquartered in the US that focuses on aggregating user reviews for business software.

"PreSales is a relatively large team in most companies and they generally collaborate across sales, product, and engineering teams. They enable sales teams to sell better and bring customer intelligence and product requirements back to product and engineering teams. They are important, yet a massively underserved team, and that's what got us excited," said Sathya Nellore Sampat, general partner, BoldCap.

Founded in 2021, PreSkale helps PreSales teams streamline evaluation experiences, deliver impactful solutions and improve technical conversions, enabling these teams to improve product adoption early in the sales cycle.

Soumya Duggal

Former Feature Writer

Business News

Apple iPhone 7 Users May Be Owed a Slice of a $35 Million Settlement — Here's How to Claim Your Share

Previous (and current, no judgment) iPhone 7 users may be entitled to up to $349. The deadline to file a claim is June 3.

News and Trends

Gurugram-based Wealth Management Firm Finvolve Closes Maiden INR 100 Cr Fund, Launches Two New Funds

Finvolve also announced the launch of two new funds, pre-seed Accelerator Fund and Scale Fund, including a GIFT city, with an investment capacity of around INR 500 crore to widen its investment spectrum: Accelerator, Seed, and Scale.

Business News

Did OpenAI steal Scarlett Johansson's voice? 5 Critical Lessons for Entrepreneurs in The AI Era

Did OpenAI steal Scarlett Johansson's voice? OpenAI has since paused the "Sky" voice feature, but Johansson argues that this is no coincidence. In response, Johansson delivers a masterclass for entrepreneurs on navigating the AI era successfully.

Side Hustle

These Brothers Had 'No Income' When They Started a 'Low-Risk, High-Reward' Side Hustle to Chase a Big Dream — Now They've Surpassed $50 Million in Revenue

Sam Lewkowict, co-founder and CEO of men's grooming brand Black Wolf Nation, knows what it takes to harness the power of side gig for success.

Growing a Business

The Power of Networking — 5 Tips on Building Strategic Alliances for Business Growth

Who is on your side? Who has your back? It doesn't have to be lonely at the top. We look at five practical ways you can network to achieve the best for you and your business.