The Rise of Floor Land In this article, we are going to give a detailed analysis of the Floor Lands story; a company that dominated a large portion of the market in an industry which was already saturated.
By Ramesh Swamy
Opinions expressed by Entrepreneur contributors are their own.
You're reading Entrepreneur India, an international franchise of Entrepreneur Media.
It is not an easy business to break into but Floor Land is a company which made it, and have became a prominent name in the flooring solutions industry.
Floor Land in Warrington have got every kind of flooring, that'll cover all your flooring needs - from a beautiful flooring for your house to a solid floor for your business.
In this article, we are going to give a detailed analysis of the Floor Lands story; a company that dominated a large portion of the market in an industry which was already saturated.
Zooming in on the forces propelling the company forward over the hurdles, the external strategic alliances and the internal innovations that have been so critical in propelling this company to new levels.
From Humble Beginnings
Floor Land is a good example of how important vision, determination and strategic growth are. They started off as a small flooring company but capitalized on the growing need for high quality floors.
They partnered with top brands such as Quick-Step flooring, Floorify and Elka while also introducing their own brands like Aqua Deluxe Herringbone vinyl flooring and Aqua Deluxe premium laminate flooring thus ensuring diversity in the product portfolio as well as superiority.
Their dedication towards providing the best possible service coupled with customer satisfaction has seen them create a strong client base not only in Warrington but across other areas too.
It would appear that what makes Floor Lands successful is by using many different approaches to meet various requirements within the floor covering industry.
The Benefits of High-Quality Flooring Brands Like Quick-Step, Floorify, and Elka
Work with the best and you become the best. Floor Land is a leader within the flooring industry, and their products surpass those of their competitors.
As already mentioned, they only work with top quality flooring brands like Quick-Step, Floorify and Elka, which are recognised for using state-of-the-art design and manufacturing methods.
Quick-Step flooring is manufactured for long-life use and much acclaimed as the preferred floor for homeowners and businesses alike.
Likewise, Floorify provides fashionable designs and colour - designed for areas with heavy foot traffic. Floor Land prides itself on stocking and recommending Floorify to their customers.
Lastly, Elka brings blissful warmth and beauty to any living area, and the sensuous feel of quality wooden flooring is what Floor Land as a company strives to provide for their customers.
Aqua Deluxe Herringbone Vinyl Flooring: A Game-Changer in the Flooring Market
Floor Land developed their own brand of flooring in the form of Aqua Deluxe Herringbone vinyl flooring, and it has redefined the market, combining the beauty of a traditional herringbone pattern with the water resistance, durability and practical benefits of modern vinyl.
Perfect for the home as well as the office, its easy installation and inherent functionality always attracts the biggest crowd. Then as today, Floor Land is a company poised for innovation and quality.
Meeting the Flooring Needs of Residential and Commercial Customers: The Floor Land Approach
Their large showroom in Warrington provides a platform for customers to create the perfect vision, supplying the highest quality flooring at the best prices.
Floor Land has an innovative and efficient approach to warehousing and distribution in logistics.
They operate several warehouses in key locations across the UK from where they dispatch quickly to homes and businesses in mainland UK.
To make it easier for their customers to access the company's flooring solutions, they offer free shipping. Moreover, with the fast-tracked distribution process, chances of hitches are reduced and clients are delivered the flooring in perfect condition, differentiating Floor Land from the rest of the market.
Today Floor Land has established itself as one of the most prominent flooring companies in the UK, even supplying large amounts of levelling compound to UK-based tradesmen.
Much of Floor Land's success can be attributed to their customer-oriented approach, which is at the core of what they do.
Conclusion
Floor Land, from a small family run business to one of the UK's market leaders in flooring, is a real success story.
They are committed to providing premium quality products at the best prices to all their customers. Floor Land's products and services are customised to meet all the flooring needs of their residential and commercial clients.
As they continue to grow, expand their distribution network, and develop their own innovative products, Floor Land is poised for much success in the future.