The Shipping Master

In the coming years, Shiprocket intends to grow its tech offering, fulfillment and warehousing and expand internationally

By Soumya Duggal

Shiprocket CEO Saahil Goel

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Shiprocket seeks to democratize Indian eCommerce by creating a simple, open and predictable shipping platform for all independent businesses, according to Saahil Goel, CEO and founder, Shiprocket.

Founded in 2017, the startup offers a suite of tech-led products for retailers to easily ship their goods across the country, offer delivery (same day/next day), reduce returns and failed deliveries through automated NDR processing and Whatsapp communication, improve customer retention with centralized dashboard and ship through over 17 carriers and 45 fulfillment locations. It also supports all modes of shipping such as air, surface, local, bulk and cross border.

"We believe that a level playing field for online commerce is necessary for entrepreneurs of all sizes to flourish and this will create a robust entrepreneurial ecosystem," said Goel.

Shiprocket's offerings also include several value-added services: Shiprocket Fulfillment (a complete eCommerce fulfillment solution, providing same day/next day deliveries), ShiprocketX (makes cross-border shipments easy); Shiprocket Engage (a seamless buyer communication suite powered by AI-backed Whatsapp automation); etc.

According to Goel, the logistics platform helps 200,000 merchants annually by reducing the entry barriers, powering $4 billion of GMV through the platform, cutting down logistics costs for the merchants by 10-15 per cent and helping the latter in selecting the right shipping partners and creating a personalized brand experience.

"Shiprocket has made it possible for anyone to participate in full stack e-commerce without sharing a large chunk of their margins or without upfront investment. Further, we have successfully leveled the playing field by bringing world class experiences and workflows to the direct commerce universe in India," claimed Goel.

Indian e-commerce market is expected to reach $120 billion by 2026, and this exponential rise in retail and e-commerce businesses will fuel the economic growth of the warehousing and logistics sector in the country, according to a recnt report by industry body FICCI and property consultancy Anarock. Naturally, staying relevant as well as ahead of the curve in such an ever-changing marketplace poses a constant challenge in the industry for most logistics startups.

"We are a platform built by our users and their needs. We focus on hard problems and constantly look for innovative ways to solve them using the latest technology available. We were the first ones to use a wallet system for shipping, using data science for courier recommendations and using AI to reduce disputes and improve shipping SLAs for our merchants," states Goel.

Apart from its platform-as-a-service play, Shiprocket is also working to take domestic D2C brands and online sellers global. The company announced the launch of its cross-border business, ShiprocketX, in June 2022, aiming to make shipping hassle-free for international orders as it has done for domestic shipments. Partnering with companies such as Rocketbox, Wigzo, Glaucus, Pickrr and Omuni, it aims to soon own the end-to-end delivery segment. The organization has also recently set foot in the Middle East and has started its operations in Saudi Arabia and is expecting to expand across the Middle East in the next few months.

Unit economics and overall cost discipline are huge focus areas for operators on their path to profitability. "With the right discipline and focus, any business can be profitable given they have a product that customers really need. Shiprocket is building tech first as well as business first approach, prioritizing every business needs as they must go through in their Lifecycle," opined Goel.

In the coming years, Shiprocket intends to grow its tech offering, fulfillment and warehousing and expand internationally.


  • Year of inception: 2017
  • No. of employees: 1200+
  • Revenue for FY 2021-22: 611.1 Cr
  • External funding received so far: $309.79 million
  • Major clients: Mamaearth, Boat, Da Milano, Bodycare
Soumya Duggal

Feature Writer

Related Topics

News and Trends

Bluelearn Raises $3.5 Million In Seed Funding Round

The platform plans to use the funds to further strengthen the product and team as well as to grow their community user base by 10 times within the year


The Greasy, Glamorous Rise of Mascara

You won't believe the grimy gunk people used to smear on their eyelashes -- and still do.


Invest in Yourself: 10 Things Every Working Woman Should Do This Year

When striving for success, it is easy to forget about your mental and physical health. But without health, you cannot fully succeed. Follow these ten lifestyle strategies for success in your personal and professional life.

News and Trends

TapOnn Digital Raises INR 1.5 Crore In Seed Funding

The startup will utilize the fund raised to enhance the products and services offered in the networking sector and expand its peripherals to serve the corporate sector with its smart service

News and Trends

Seven Books To Get Your Hands On To Start Investing

'An investment in knowledge pays the best interest' once noted Benjamin Franklin, and it stands true even after two centuries. Here are seven books to help the novice in you get started on investing


Improving Yourself Takes 9.6 Minutes of Work Each Day

Micro-habits are the antidote to a chaotic world, offering a pathway to sustainable change.