Tractor Junction Raises $5.7 Million In Seed Funding, Led By Info Edge Ventures And Omnivore The fund will be used for talent acquisition, development of financial services and launching physical stores for used tractor transactions

By Teena Jose

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Company handout

Tractor Junction, a rural vehicle marketplace, has raised $5.7 million in Seed funding led by Info Edge Ventures and Omnivores. The round also witnessed participation from AgFunder, GROW Impact Fund and Rockstart AgriFood fund along with angel investors including Vikram Chopra and Mehul Agrawal (co-founders, Cars24), Vellayan Subbiah and Arun Venkatachalam (Murugappa Group) and Sanjiv Rangrass. The fund will be utilised for talent acquisition, development of financial services and launching physical stores for used tractor transactions across northern India.

"The rural vehicle ecosystem is at the cusp of a digital revolution and our team at Tractor Junction are excited to tackle this opportunity that lies ahead. We are humbled to have the confidence of investors like Info Edge and Omnivore who bring vast experience of building scalable business," said Rajat Gupta, co-founder, Tractor Junction.

Over the last two years, Tractor Junction has experienced 7 times growth in the annual revenues. In the last 12 months, the startup portal had more than 30 million unique visitors and created over 1 million hours of original content shared across the YouTube and other social media, claimed the startup in a statement.

"The used tractor and farm equipment market is highly unorganized with a lack of established sales channels. As a result, farmers struggle to access quality information and inventory. Tractor Junction is bringing convenience, transparency and affordability to the farm equipment buying process," said Kitty Agarwal, partner, Info Edge Ventures.

Founded in 2019 by Animesh Agarwal, Rajat Gupta and Shivani Gupta, Tractor Junction is a rural marketplace, to buy, sell, finance and insure new and used tractors, farm equipment and rural commercial vehicles. It provides necessary information and reviews on farm machinery, enabling users to compare the options and brings transparency in pricing.

Teena Jose

News Desk Reporter with Entrepreneur India

Teena is a post graduate in financial journalism. She has an avid interest in content creation, digital media and fashion.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Related Topics

Business Solutions

Get More Done with ChatGPT for Just $20

This ChatGPT course can help you streamline your business.

Business News

Here Are 3 Strategies Startup Founders Can Use to Approach High-Impact Disputes

The $7 billion "buy now, pay later" startup Klarna recently faced a public board spat. Here are three strategies to approach conflict within a business.

Leadership

International Security Firm Welcomes Female India Native to an Essential Leadership Position

Yasmin Brar has been appointed as the Operations Strategy Director, a role that underscores the company's commitment to innovation, expansion, and strategic management

Business News

I Tested the 'Invest As You Shop' App to See If It Really Makes Investing Less Intimidating

Grifin is an app that tailors a user's investments to their spending habits. Now, the app is getting even more personal.

Growing a Business

Lifetime Access to Business Advice with This AI-Powered Service is Just $29.99

With Consultio Pro, you'll find expertise on topics like data analysis, financial analysis, innovation management, and so much more.